Ecommerce-Marketing

Steve Tutelman

Steve Tutelman is the COO of Sidecar, a technology company that supercharges e-commerce marketing for retailers. Previously, Steve held executive roles at several retail businesses, including Govberg Jewelers, WineAccess, and Lifeshield. Steve contributes regularly to Marketing Land as well…

MarTech Today: Optimizing campaigns with call tracking, Lytics adds campaign coordination & account based marketing

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: 3 ways to optimize marketing campaign ROI with call tracking Sep 20, 2017 by Digital Marketing Depot Call tracking is ultimately about…

MarTech Today: Einstein and marketers, Snap’s Spectacles & Google’s new ‘Science Datasets’ schema

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: With brains like Einstein’s, who needs marketers? Sep 26, 2016 by Barry Levine The coming of artificial intelligence to Salesforce and other marketing…

MarTech Today: Adobe buys Livefyre, Tapjoy launches exchange & Pinterest acquires mobile tech talent

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Adobe buys audience engagement platform Livefyre May 3, 2016 by Barry Levine The move gives Adobe’s Marketing Cloud a bigger capability for…

MarTech Today: Data pools, programmatic vertical video ads & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Facing Facebook, Google and Amazon, brands pool their data May 2, 2016 by Barry Levine Sharing data in co-operatives is becoming a way for the…

You vs. data: Where people fit in modern retail marketing strategy

Think about all the data you have as a retail marketer. Not just the volume of it; the actual contents of it. E-commerce site performance. In-store performance. Product feed. Demographics. Search. Social. Mobile. CRM. Shopping behavior. Geography. Competitive intelligence. Data surrounds you. But…

MarTech Today: Demandbase’s AI-powered DemandGraph, the newest Adobe-Microsoft partnership & the AMP firehose

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Demandbase adds AI-powered DemandGraph to generate lists of targeted accounts Oct 3, 2016 by Barry Levine New resource turns data about companies’…

MarTech Today: Parents like IoT, marketing automation for the little guy & Alexa for non-Amazon products

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Report: Parents like the Internet of Things Jan 4, 2017 by Barry Levine Parenting site BabyCenter says parents find that sensors and…

3 ways to tap into AI to get more results

Big data is at the core of algorithms that power artificial intelligence. From machine learning algorithms to predictive modeling, artificial intelligence is trained to scour big data to look for patterns and establish a correlation between variables. The AI algorithms that make the highest level of…

When To Deploy A Tag Management Solution: 8 Scenarios

As you shore up your digital marketing plans for 2015, there are likely many technologies you’re thinking about deploying to generate results. If you’re an active marketer who is struggling to manage an increasing array of solutions and data sources, then tag management should be high on your list.…