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Episerver unveils digital marketplace for verified apps

…available through the marketplace, including (but not limited to): HubSpot Salesforce Salesforce Pardot  Salesforce Marketing Cloud Avalara Oracle Eloqua Marketo Microsoft Dynamics CRM Connect for Watson Campaign Automation Google Analytics PayPal Express Checkout SharePoint  About The Author…

Swrve’s new integration gives Oracle visibility into apps

…targeting. Through Eloqua, the Oracle Marketing Cloud environment for campaigns directed at salespeople, it had the ability to trigger push notifications to mobile users. Swrve was available as a simple integration for batch exports of data. Now, Swrve’s full integration allows Eloqua to track…

Confessions of a marketing automation addict

…example, consider a lead who visits a well-designed Drupal web page and submits a form. Data runs directly to a marketing automation tool like Eloqua. Eloqua then engages with the lead through a variety of processes and sends pertinent information to Salesforce. Using Salesforce, the sales team can…

Oracle adds clouds for analytics, segmentation and loyalty

…real-time behavioral and transactional data and allow it to be utilized in its consumer-focused marketing platform Responsys or the B2B-oriented Eloqua, or to pair it with Google Analytics. Marketing Cloud SVP Shashi Seth told me that Infinity is “a first step for Oracle analytics.” He added that…

Marketo adds native ABM capabilities to its platform

…as an account. Among major competitors, Telem noted that Oracle’s Eloqua offers ABM capabilities largely through an integration with Demandbase, and Salesforce’s Pardot “doesn’t have that much ABM.” “Demandbase plus Eloqua is a decent comparison to what we’re doing,” he said, except Marketo’s…

Swrve adds support for OTT TV apps

…with nearly three dozen platforms like Salesforce and Marketo. And, earlier this year, it announced that its full integration with Oracle’s Eloqua campaign tool added in-app analytics, testing, targeting and messaging to that platform. Today, the San Francisco-based Swrve is expanding its…

Predictive scorer Infer unveils ‘first account-based behavior scoring’

…automation platforms with which Infer is integrated and through which its behavioral web data is obtained — Marketo, Salesforce’s Pardot and Oracle’s Eloqua — do not allow for an easy matching of leads’ behavior with customer-fit accounts in Salesforce’s customer relationship management system, the…

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