Return Path buys email deliverability specialist Email Copilot
For email service providers (ESP), getting the email delivered to an inbox is the central metric. To help boost these capabilities, New York City-based ESP Return Path announced this week it has purchased San Diego, California-based Email Copilot. Return Path sees itself as a leader in…
Email security: What marketers need to know
…of email authentication, the benefits of different authentication standards and why they are necessary for protection. Marketers need to be aware of these issues and understand email authentication and deliverability best practices. Understanding email authentication standards Three common email…
PowerInbox launches premium email ad network
Since 2013, PowerInbox has provided an ad network for media publisher emails called RevenueStripe. Now, the New York City-based company is launching another ad network that is focused on premium email inventory, called InboxChoice. At launch, selected publishers include ABC, Hearst, The Enthusiast…
Get into the email automation game
…action, subscriber actions, email or similar factors. Create your project plan. Once you settle on your automations, figure out how long it might take you to set it up, from data access to creative and testing. Give your information to your creative team to work up email samples. Give it a high…
Sendwithus launches GDPR-compliant, cloud-based email CMS
…for data-driven triggered email,” Harris said. “It’s hard to get data into the emails, and they’re working with an email template system designed for marketing emails, not transactional.” He explained further: … [M]arketing-cloud products aren’t designed with modular email components in mind. It’s…
Three ways AI will revolutionize email marketing
…this in seconds, freeing up email marketers’ time to think more strategically. How AI can optimize three key areas of email marketing programs As a marketer, you’ve probably spent extensive time and money determining the right content and promotions to offer in email campaigns, along with the right…
Salesforce invests in email capabilities with new Content Block SDK for email marketing
…one of the oldest: email. The CRM company unveiled its Marketing Cloud Content Block Software Developer Kit (SDK) on Wednesday morning. Developers can use the SDK to build a number of custom email content widgets, which marketers can then drag and drop into their emails. I spoke to Joanna Milliken,…
Adobe adds enhancements to boost the venerable channel of email
…Adobe’s 2018 Consumer Email Study Adobe is announcing or previewing several new email features today, as its fourth annual Consumer Email Study shows some movement in consumer attitudes toward digital marketing’s oldest channel. The survey, also unveiled today, indicates that email is starting to…
Email Marketing Platform Mailjet Raises $11 Million Series B Financing
…of marketing and transactional email tools. The company has also announced a series of performance milestones: 32,000 active customers in 150 countries 75 percent customer growth in the past year more than 15 billion emails sent through its platform “Email is a consistent channel of communication…
Adobe Campaign to roll out enhanced email functionality
…to an email marketing solution, powering the delivery of engaging, beautiful emails at scale.” Naragon also says that Adobe Campaign expects to be adding more personalization features in the future. “AI-powered email marketing is the future. We’ll see further developments such as predictive emails,…
Marketers must capitalize on the new wave of email innovation
…technology provider wants email at the center of its martech and ad tech strategies. Email itself has grown far beyond its original construct – to send a message from Point A to Point B. If that’s how you still see your email program, you need to rethink your concept of email because it doesn’t have…
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