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Three ways AI will revolutionize email marketing

…this in seconds, freeing up email marketers’ time to think more strategically. How AI can optimize three key areas of email marketing programs As a marketer, you’ve probably spent extensive time and money determining the right content and promotions to offer in email campaigns, along with the right…

Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers

…of time before Salesforce enabled its Einstein AI in the Salesforce Marketing Cloud. The new tools and capabilities could prove valuable to email marketers by predicting the best time and frequency to send emails. Digital marketers and organizations who embrace — and trust — the technology’s ability…

Email Marketing Platform Mailjet Raises $11 Million Series B Financing

…not necessarily MarTech Today. Staff authors are listed here. About The Author Marketing Land Staff Marketing Land is a daily publication covering digital marketing industry news, trends, strategies and tactics for digital marketers. Related TopicsChannel: Martech: ContentEmail Marketing & Martech

The future of email marketing is already here

…Hey, knowledge is power. And knowing the probable paths that email marketing is going to take in the next five years gives you the power to get out in front of those changes, because they’re going to affect every email marketer. You’ll either adopt and adapt or see the competition make those…

5 email marketing trends to watch in 2018

…2018 may hold some surprises for the 40-year-old communications standard that marketers should be aware of. Sit back, relax and ring in the new year with a few new — and old — email trends that can make your marketing strategy stand out. 1. Personalization through lists Personalization is nothing…

Email marketer Bluecore adds advertising to its resume

…their email lists. Bennett said that, while integrated marketing platforms like Salesforce offer coordinated email/ad campaigns, Bluecore offers “much more behavioral data” for targeting. The new announcement is the latest in Bluecore’s efforts to expand beyond its roots in email marketing. Last…

Answers to email marketers’ niggling questions about GDPR

…database, email, web, and social media marketing, Kyle turns his real-world experience into executable tactics to help clients see an incremental lift in revenue, subscriber engagement, and customer retention. A lover of all things Chicago, when Kyle is not reading up on latest marketing practices…

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