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Enterprise Strategy

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Dialpad announces AI-driven solution for call analytics

…is increasingly moving into martech, opening opportunities for digital and sales to share insights. Measuring customer sentiment is an effective strategy for identifying prospective customers — and could potentially decrease attrition by enabling sales to route calls through the appropriate channels…

Why You Need A Marketing Technology Strategy

…own and define their marketing technology strategy see greater business impact than those that don’t, while 50 percent are able to achieve more targeted, relevant and efficient customer engagements, according the survey. When it comes to aligning strategies, 51 percent of those that say they do it…

IBM’s Watson Marketing spinoff launches with agile strategy

…Watson organization is able to move away from some of the antiquated processes of the legacy organizations, allowing it to adopt an agile growth strategy. As Simpson noted, it is not a small company, but launching with an agile-first mindset could play a key role in how the company evolves and…

Local SEO in 2017 and beyond: managed strategy vs. automation

…content strategy, website design & development, web analytics management and more. Since 1999, Location3 has evolved into a full service digital marketing agency that delivers enterprise-level strategy with local market activation. Andrew is an expert in local search marketing strategy and is a…

Marketing Organizations Must Optimize, Or They Will Fail The Enterprise

…quantifiable improvements against the business drivers that are truly important. To maintain clients and gain market share, the enterprise needs to align the strategy of the marketing organization with the business. This won’t happen overnight; it takes a very careful analysis of a business’s…

Enterprise AI with the CIO and CMO: Better together benefits

…transforming entire enterprises, particularly through the lens of marketing and IT integration. The CIO, CMO and AI We learned in recent Adobe research that 47 percent of digitally mature organizations, or those that have advanced digital practices, said they have a defined AI strategy. We all know…

Beacons are alive and well in the enterprise

…of beacons deployed globally. However, marketers and retailers have mostly written off beacons. But they have found a sustainable home in the enterprise in a range of non-marketing use cases. Estimote Beacons Traditional beacon on the left, new LTE beacon on the right Estimote was one of the early…

Bigcommerce Rolls Out Enterprise E-Commerce Platform To All

Enterprise features advanced security and protection, real-time analytics and insights, and enterprise-grade integrations that enable online merchants the ability to manage and scale their business without the hassle of proprietary, on-premise solutions or expensive IT resources. “Our enterprise

Acrolinx Launches Cloud-Based Content Marketing Platform For The Enterprise

…not necessarily MarTech Today. Staff authors are listed here. About The Author Marketing Land Staff Marketing Land is a daily publication covering digital marketing industry news, trends, strategies and tactics for digital marketers. Related TopicsChannel: Martech: ContentContent Marketing & Martech

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