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Using mobile location data to improve bank marketing results: A how-to guide

…CRM company that was acquired by StrongView (now Selligent) in 2010. Michael’s other notable senior positions include Chief Marketing Officer at Epsilon, CMO at Bigfoot Interactive, VP of Strategic Development at CNET Networks, Inc., and VP, Marketing at ZDNet. Michael has been recognized as one of…

Marc Rossen

…people based marketing strategy and activation. The M1 Data Science team is experts in people based addressable data, MarTech platforms, and application of analytics to drive change for global marketers. Prior to Merkle, Marc led strategic relationships with global Omni-Channel marketers at Epsilon.

Michael Della Penna

…CRM company that was acquired by StrongView (now Selligent) in 2010. Michael’s other notable senior positions include Chief Marketing Officer at Epsilon, CMO at Bigfoot Interactive, VP of Strategic Development at CNET Networks, Inc., and VP, Marketing at ZDNet. Michael has been recognized as one of…

MarTech All Access passes are here. Snatch yours up now & save $500!

…Management — with candid presentations from digital leaders at Aetna, Airbnb, Alert Logic, CDP Institute, City National Bank, DonorsChoose.org, Epsilon, Evernote, HashiCorp, Intel, Intuit, LogMeIn, L’Oréal, Madrona Ventures, Medtronic, Oracle, Palo Alto Networks, Real Story Group, Red Hat, Redpoint…

Branch now offers its Deep Linked Email solution on a majority of ESPs

…an announcement this week by the Palo Alto, California-based company. Branch said the new integration with the eight providers — Blueshift, Epsilon, Mailjet, Mailgun, PostUp, Sailthru, Vero and Zeta Global — means that its solution is now offered on a majority of ESPs, given that it is already…

How startup Highland Math aims to improve the data market

…products often offer global data, include providers of offline data, behavioral data, location data, B2B data and college-related data, such as Epsilon, ShareThis, 33Across and Alliant. Scudder gave the hypothetical example of Data Provider A, which sells an audience targeting data segment of…

Identity management investment can pay off, and here’s how

…is experts in people based addressable data, MarTech platforms, and application of analytics to drive change for global marketers. Prior to Merkle, Marc led strategic relationships with global Omni-Channel marketers at Epsilon. Related TopicsChannel: Martech: ManagementMarketing Strategies Column

How the Internet of Things changes everything

…CRM company that was acquired by StrongView (now Selligent) in 2010. Michael’s other notable senior positions include Chief Marketing Officer at Epsilon, CMO at Bigfoot Interactive, VP of Strategic Development at CNET Networks, Inc., and VP, Marketing at ZDNet. Michael has been recognized as one of…

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