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Marketers must capitalize on the new wave of email innovation

…valuable driver for revenue and engagement. What are you — and your ESP — doing to capitalize on the changes happening all around you? First, how we got here The last two decades saw a steep innovation arc, driven by leading ESPs that invested heavily in platform growth and technology. Those…

Branch now offers its Deep Linked Email solution on a majority of ESPs

…Providers (ESPs) following an announcement this week by the Palo Alto, California-based company. Branch said the new integration with the eight providers — Blueshift, Epsilon, Mailjet, Mailgun, PostUp, Sailthru, Vero and Zeta Global — means that its solution is now offered on a majority of ESPs,

Get into the email automation game

…go to get it. Does it reside in your transactional data? Is it locked away in your e-commerce engine that someone else has the keys to? Does your ESP (email service provider) house it? A partner or a combination of sources? Rank your automation ideas on their ease of data access. Once you know the…

Why you shouldn’t have to hate your ESP

…service provider (ESP) that they’ve willingly selected. Two marketers who have partnered with five different ESPs over the years recently told me, “We use the ESP we hate the least.” I felt as if I was listening to someone in therapy. Why use a vendor you hate? When selecting an ESP, the choices are…

Return Path buys email deliverability specialist Email Copilot

For email service providers (ESP), getting the email delivered to an inbox is the central metric. To help boost these capabilities, New York City-based ESP Return Path announced this week it has purchased San Diego, California-based Email Copilot. Return Path sees itself as a leader in…

Skimping on deliverability spend? You’re hurting your email program

…an ESP migration that can’t seem to get you back to your previous level of success, low inbox placement at Gmail for an ongoing program or blocks at corporate domains. You need people and technology. People Whether you hire an outside consultant, pay for an increased level of service from your ESP

Supercharge your martech stack to achieve personalization at scale

…For example, their ESP system, relying only on demographic data and customers’ past email interactions, can provide some basic decisioning and automated personalization. However, this channel-specific approach is neither true personalization nor truly scalable. The ESP, on its own, has no visibility…

Reach the managed inbox with a proactive approach to email deliverability

…team flags a steep decline in site traffic. You log into your email service provider (ESP) and see an alert that you have been blacklisted from a major inbox provider. Now what? After working with your ESP to get your IP address whitelisted, it’s time to get a better handle on your email…

Hey Santa, here’s our 2016 ‘Marketing Naughty & Nice’ list

…this kind of baggage. List bombs Last summer, spam fighter Spamhaus blocked some well-known email service providers (ESP) from the email systems of its clients. The reason: the ESPs’ IP addresses were used by lists on those services to repeatedly send emails asking the user to click a link for…

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