Events

MarTech Today: The AR/VR transformation in marketing, the world of martech stacks & the ‘made by Google’ event

…steps you can take to stay in good standing with your readers and ISPs. All the devices Google announced Oct. 4 at its ‘made by Google’ hardware event Oct 5, 2017 by Greg Sterling ‘Hardware, software and AI’ is Google’s competitive recipe for this new ecosystem. From Around The Web: Demandbase…

Bizible Adds Offline Events To B2B Sales Attribution Platform

Events & Conferences are now included in the marketing attribution mix. Bizible is hoping to solve the now age-old problem B2B marketers have in understanding how event attendance and digital marketing work together to generate sales. The two-year-old Seattle-based marketing attribution…

How to solve the event marketing data problem

…meetups. Because each event organizer uses their own attendee data collection process and unique registration forms, each marketing event’s data must be manually reviewed, scrubbed and standardized to be usable in the marketing database. The more events and the broader variety of event providers are…

MarTech Conference series adds Boston event in 2017

…that community together for a vendor-agnostic, graduate-level event that advances practices at the intersection of marketing, technology and management,” Brinker said. MarTech is the largest independent marketing technology event. The 2016 San Francisco edition attracted more than 2,000 marketing…

MarTech Today: Eye-tracking study on viewability, Optimove’s intelligent agent & Facebook’s new Events app

…offers insights, and conducts self-optimizing tests across micro-segments. Facebook’s new Events app could be a Trojan Horse rival to Google Calendar Oct 7, 2016 by Tim Peterson Facebook’s Events app offers an in-app calendar that can sync schedules from other calendars, like Apple’s iCal,…

Google Cloud Video Intelligence API scans video, identifies objects & events

…who sign-up and use the Google Cloud Platform console. You can learn more here. The announcement came during the opening keynote of the Google Cloud event “Next” that started today. You can watch the livestream here and our own live blog is below: About The Author Danny Sullivan Danny Sullivan was a…

Integrate sets sights on event leads with $34M purchase of Akkroo

…in the U.S. and Akkroo in Europe for event lead management. More on the news “Customers will understand how in-person events contribute to pipeline and revenue while having access to a best-in-class, global solution for collecting, processing and managing event leads at scale,” said Integrate CEO…

MarTech Today: Salesforce’s evolution, Placed’s enticement & the event marketing data problem

…for their location data. How to solve the event marketing data problem Aug 19, 2016 by Scott Vaughan From trade shows to meetups, it’s tricky to manage and process the data from events. Columnist Scott Vaughan explains how to take control of your event data to get maximum ROI. Google says bots are…

MarTech Today: Trade Desk launches ‘Next Wave,’ blockchain-powered Killi wants users to ‘own their own identity’ & Facebook’s Codeless Event Setup

…brands. Facebook enables marketers to set up app event tracking without having to add code Jun 26, 2018 by Amy Gesenhues The Codeless Event Setup feature in Facebook’s SDK Marketing kit gives marketers a point-and-click tool to track app events. From Around The Web: Project Management KPIs to Track,…

MarTech Today: Google’s big event, Criteo buys HookLogic & WordPress.com adds SEO tools

…Assistant Oct 4, 2016 by Danny Sullivan New Google Pixel phones. Google Home to take on Amazon Echo. And more hardware news from Google, during its big event today. Criteo set to acquire HookLogic Oct 4, 2016 by Ginny Marvin HookLogic’s solution that powers search ads on retail and travel sites will…

MarTech Today: Yahoo’s Mobile Developer Event, App Indexing/SEO & Hreflang Markup Notifications

…happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Yahoo Holds Mobile Developer Event Against Backdrop Of Uncertain Future Feb 19, 2016 by Greg Sterling Company cites mobile progress while board explores “strategic options.” WATCH:…

MarTech Today: SourceMedia adds dynamic native ads, Quora’s ad pixel supports multi-event conversion tracking & BlackBerry sues Facebook over patents

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: SourceMedia moves into dynamic native ads Mar 7, 2018 by Barry Levine The publisher is launching three types of native ads designed to…