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Bizible Adds Offline Events To B2B Sales Attribution Platform

Events & Conferences are now included in the marketing attribution mix. Bizible is hoping to solve the now age-old problem B2B marketers have in understanding how event attendance and digital marketing work together to generate sales. The two-year-old Seattle-based marketing attribution…

Google Cloud Video Intelligence API scans video, identifies objects & events

…who sign-up and use the Google Cloud Platform console. You can learn more here. The announcement came during the opening keynote of the Google Cloud event “Next” that started today. You can watch the livestream here and our own live blog is below: About The Author Danny Sullivan Danny Sullivan was a…

How to solve the event marketing data problem

…meetups. Because each event organizer uses their own attendee data collection process and unique registration forms, each marketing event’s data must be manually reviewed, scrubbed and standardized to be usable in the marketing database. The more events and the broader variety of event providers are…

MarTech Conference series adds Boston event in 2017

…that community together for a vendor-agnostic, graduate-level event that advances practices at the intersection of marketing, technology and management,” Brinker said. MarTech is the largest independent marketing technology event. The 2016 San Francisco edition attracted more than 2,000 marketing…

Integrate sets sights on event leads with $34M purchase of Akkroo

…in the U.S. and Akkroo in Europe for event lead management. More on the news “Customers will understand how in-person events contribute to pipeline and revenue while having access to a best-in-class, global solution for collecting, processing and managing event leads at scale,” said Integrate CEO…

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