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Bryan Stenslokken

Bryan Stenslokken is an established SEO expert that specializes in B2B Digital Marketing at SmartSearch Marketing. He graduated from one of the top-ranked private colleges in the United States, Maryville University, with a Bachelor of Science in Internet Marketing. Bryan has extensive experience…

Stop competing against yourself for your own customers

What do telecom, financial services and CPG (consumer packaged goods) have in common? Besides spending some of the highest amounts on digital marketing, the companies in these verticals all sell multiple product lines to the same person. Through data management platforms and identity resolution…

IBM rolls out many new roles for its Watson supercomputing service

IBM’s supercomputer Watson is adding many new capabilities to its resume, following a truckload of announcements this week. There are new packages of services for specific industries, including marketing, commerce, supply chain management, and HR, adding to previously-released solutions for…

Infer Launches New Platform To Take Predictive Lead Scoring To A New Level

As its name suggests, Infer has made its living by generating data-driven inferences about which people and companies could become good customers. Today, the Mountain View, California-based company is launching a new platform to add profiles and actions to those inferences. And in so doing, Infer…

Forrester decides to buy SiriusDecisions

One version of the Sirius Demand Waterfall Research firm Forrester announced today that it will buy B2B research and advisory firm SiriusDecisions. The deal, which is expected to close in January, will cost the Cambridge, Massachusetts-based Forrester $245 million in cash. ‘Demand Waterfall.’…

Acxiom sells Marketing Solutions division to Interpublic, readies LiveRamp

Data provider Acxiom announced Monday it is selling off its Marketing Solutions (AMS) division to the Interpublic Group (IPG), a global marketing agency holding company, for $2.3 billion. The move follows rumors that IPG was considering putting itself up for sale. It also follows a strategic…

The silent revolution of search

Conventional wisdom within ad tech is that search is boring. In the display ecosystem, life is exciting: in the last decade alone, thousands of niche companies have emerged, nearly as many have folded, and major new technologies have come and gone. In contrast, search seems dull: it’s still the…

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