Forrester

The dynamic consumer’s journey & how to add value

…desire to improve the consumer experience. Year over year, CMOs cite consumer experience and attribution as top priorities. In 2016, according to Forrester, 72 percent of businesses said improving customer experience was their top priority, but only 63 percent of marketers prioritized implementing…

Forrester predicts 80% of companies will fail to comply with GDPR in 2018

…weighed the cost and risk and are taking a path that presents the best position for their firms,” writes Forrester in the report. Based on its collective research and data, Forrester’s report includes a total of 13 predictions that span various industry trends, from upcoming artificial intelligence…

Forrester report: Automation is taking over customer interaction

…finally gotten a handle on customer engagement, buckle up. That’s because “automation is reshaping customer engagement,” according to a recent Forrester report on agents, bots, hardware robots and intelligent self-service solutions that will address customer-facing problems over the next 10 years.…

Forrester report: Here are the biggest myths about blockchains

…closer to the real world, Forrester is out with a report pointing to the technology’s most common myths. First of all, says “Blockchain Technology: A CIO’s Guide to the Six Most Common Myths” [fee required], there’s no “such as thing as the blockchain.” Instead, Forrester says, it’s a “technology…

Forrester Consulting study confirms that best-of-breed marketing stacks are “thriving”

…recently pointed out one of the key takeaways of this year’s event: “Best-of-breed marketing technology stacks are thriving.” A recently released Forrester Research study, commissioned by data management provider (DMP) Krux, confirms that assessment. According to “Put Data Management at The Core of…

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Forrester issues first Wave report on Experience Optimization

…brand’s success these days, wouldn’t optimizing that involve every marketing tool in your toolkit? But, as Forrester explains in its first Wave report on this category, [“The Forrester Wave: Experience Optimization Platforms, Q2 2018,” fee required] experience optimization is “the continued…

Forrester report offers some tips for buyers of business tech

With spending on business technology expected to remain healthy this year, a recent report from research firm Forrester has some advice for CIOs and others buying business tech. First of all, says VP and Principal Analyst Andrew Bartels in “The Global Tech Market Outlook for 2018 to 2019” [fee…

Forrester report: VR is not yet ready for marketers

…is a projection of that interference. From the Forrester report Eventually, the report acknowledges, immersive VR will create new kinds of storytelling that offer a whole new dimension for marketing. But it has a ways to go. According to Forrester, 42 percent of US online adults last year said they…

Forrester Wave report on web analytics: Adobe, AT Internet score top rank

…on this category from Forrester Research has pegged the venerable Adobe Analytics in the highest category of Leaders, as well as the Bordeaux, France-based AT Internet Analytics Suite. The report, regularly available at a hefty fee for those who don’t subscribe to Forrester’s research service, is…

Sales enablement tools grow up, as Forrester releases first Wave report

…marketing content, are a small but growing category. This week, research firm Forrester released its first Wave report on the subject, “The Forrester Wave: Sales Enablement Automation Systems, Q4 2016.” (For Forrester clients, with individual purchase required otherwise.) This study follows the…

New Forrester report: ‘Speech analytics has found its voice with AI’

…that translate speech into text, text into intent and intent into appropriate responses. To sort out these new tools, Forrester has released its first evaluation, “The Forrester New Wave: AI-Fueled Speech Analytics Solutions, Q2 2018” (fee required). The research firm noted that it has issued two…

First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption

…doing their jobs. And in “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” [available for Forrester clients only], its first such report on this space, research firm Forrester predicts that spending for these kinds of tools will grow vigorously over the next few years, reaching $25.1…