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Are your A/B tests just junk science?

…Labenz Nathan Labenz is the founder and CEO of Waymark, an online video maker. With Nathan at the helm, Waymark is working to bridge the gap between local advertisers and the future of video. Nathan has garnered awards for Waymark including the Google Demo Day “Game Changer” award. Nathan is a…

Inside look: Third Door Media’s marketing technology stack

…of the exercise is to understand what you already have in place and to look ahead at your business goals, developing a roadmap for the future. What works? What doesn’t? Do all the tools connect and support marketing efforts, or are they presenting roadblocks? The reality for us is that we didn’t…

TV ad platforms have some catching up to do

…Labenz Nathan Labenz is the founder and CEO of Waymark, an online video maker. With Nathan at the helm, Waymark is working to bridge the gap between local advertisers and the future of video. Nathan has garnered awards for Waymark including the Google Demo Day “Game Changer” award. Nathan is a…

Why people are essential to B2B marketing success

…higher-level/meta-skills like how to assess capacity needs, how to work across the organization and how to effectively partner with third parties who can offer expertise that accelerates and complements your own. Don’t go it alone; work with the right partners to scale and sustain success. There are…


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A strong central stack of technology begins with the CMO

…re-evaluation. This ecosystem is in constant flux, so these assessments should be built into the annual technology roadmap. What works today will not necessarily work in six- or twelve months’ time. As technology advances at breakneck speed, the importance of human decision-making only increases.…

How AR is whetting restaurant patrons’ appetites

…Mike Cadoux said in an interview that his company took two years to perfect its proprietary technique because it knew that cuisine “would have a future.” One file, many platforms. The AR food imagery was launched in the first quarter of last year, on a menu for the Bareburger locations in New York.…

What working with tech brands taught me about the future of agencies

…agile future awaits This is a time when the AOR model is dissolving and brands in tech and beyond are seeking a broader range of creative and strategic partners. In an increasingly agency-agnostic environment, a more agile, more specialized relationship is important as we look to the future of our…

Machine learning is marketing’s future

…learning,” what comes to mind? A complicated technology that demands deep domain experience or a degree to use? This was once the way technology worked; only a select few had access. But innovation has a funny way of changing things. What might seem out of reach today can become widely accessible…

The future of paid search buying

…sophisticated ways to buy, we’ll find some clues about what the future holds. Technically savvy search marketers can be innovative with campaigns above and beyond what bid management platforms (BMPs) provide. They can expertly work in between the BMPs and UIs, using advanced practices such as…

What is the future of artificial intelligence?

…in 2018 No one can really predict the future, but I’d bet all my pennies that 2018 will usher in a lot of excitement for the space. Upcoming data privacy laws such as GDPR may throw some wrinkles into the process, but the marketers I talked to see a future powered by AI. Opinions expressed in this…

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