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Future Skills

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An introduction to conversational commerce and bots

…Cortana is a predictive and proactive agent that, with frequent user interactions, can learn to act and intercede on your behalf. Where do ‘skills’ fit in? A skill teaches the digital assistant how to do something or to take an action, based on a voice command. I might say, “Hey Cortana, ask HUE to…

Why first party data should be your first priority

…close the gap, now is a good time to start considering a data self-sufficiency approach that gives you enhanced insights into your current and future customers. If you are a seasoned digital marketer, there are innovative tools that help ensure you can continue using your data, enriched by…


Related Content: Customer Data Platform

Why clients in-house and what agencies can (and can’t) do about it

…partner that works with agencies and in-house marketers. The three industry veterans shared their experiences, what they expect to see in the near future, and recommendations for agencies to maintain thriving businesses. Why in-housing happens. Maher said that while clients have discussed in-housing…

Growing Marketing Technologists & The Future Of Modern Marketing

…so far. Being in a room with 400+ of today’s top marketing technologist unicorns from some of the top brands in the world, it’s clear that the future is bright for modern marketing. I have since embraced my inner unicorn. It was humbling and truly an honor to be able to speak in front of so many…

What working with tech brands taught me about the future of agencies

…but at the same time adheres to existing IT guidelines or within the IT technical constraints. An agency that includes skilled technologists is essential and very valuable to future technology brands. Agility and speed When product features and benefits change in real-time as the product engineers…

Growth Hack Your Marketing Career For 2016

…four skills that can help marketers take their careers to the next level. Understand Technology According to Marketo, 39 percent of marketing executives are seeking talent in the areas of digital engagement and marketing operations and technology.  As future customers stay hidden longer, the skills

Salesforce, Apple partner to spur mobile enterprise development

…a new era of mobile innovation with native apps on iOS, and empowering millions of people with access to Trailhead and the skills they need for the jobs of the future.” More on what happened The Salesforce Mobile App will use iOS 12’s new and enhanced capabilities, such as Siri Shortcuts, Face…

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