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A year after GDPR, mobile notifications are up, location sharing is down

In the wake of GDPR and a constant drumbeat of largely negative privacy news in Europe and North America, consumers and marketers are adapting to a changed landscape. In Europe, more limited third-party data may have lead to growth in mobile app notifications as marketers rely more heavily on…

Can CCPA, GDPR compliance help marketers exceed consumer expectations?

…adopting martech to help manage the complexities of privacy regulations. GDPR and the upcoming CCPA are designed to restrict how companies collect and use consumer data. As we come upon the one-year anniversary of GDPR, companies continue to grapple with making the most of their data to customize…

The new age of ‘customer’ data

…of data governance practices, a requisite of an age where calls for transparency continue to crescendo in the aftermath of data-related scandals, GDPR and new stateside regulation. The eras of Big Data, digital and single customer view have long been culminating in this new generation of holistic…

All About the GDPR

…of that natural person…” How is the GDPR different from before? As for the big differences between previous EU privacy standards and the GDPR, there are three primary areas of expansion: Territorial scope. This is arguably the biggest upgrade in the GDPR, giving it jurisdiction over all companies…

Predictions About Data Usage Post-GDPR

…avoid hearing the words GDPR or consent in the last six months. So, what happens now? Consumers received email consents and opt-in notices, companies made a mad dash to prepare for GDPR compliance and industry conferences covered the topic extensively. Certainly, GDPR has changed business practices,…

IAB Europe releases new GDPR consent framework for comment

…announced Thursday new technical specifications for its second iteration of the Transparency & Consent Framework (TCF v2.0), designed to facilitate GDPR and ePrivacy Directive compliance for ad tech vendors. The new specifications are currently available for public comment over the next 30 days. Why…

Here are some more misconceptions about GDPR

There is one thing we know for certain that the upcoming General Data Protection Regulation (GDPR) is creating: misconceptions. It’s hard to keep up with them. But, after noting nine common GDPR misconceptions a few weeks ago, we now offer a new batch gleaned from a chat with Clive Boonzaaier,…

What is the GDPR, and why should martech care?

…authorities. This is reflected in the EU’s massive General Data Protection Regulation (GDPR), which comes into effect on May 25, 2018. What is the GDPR? The General Data Protection Regulation (GDPR) is designed to unify data privacy laws across the EU, giving EU citizens better control over…

This week in GDPR

…data management — both called Open GDPR More companies announce GDPR compliance efforts as the deadline for enforcement looms Here are some more misconceptions about GDPR Questions about GDPR? Download our free guide, The General Data Protection Regulation: GDPR — A Guide for Marketers. Opinions…

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