Gdpr Attitude
MarTech Today: GDPR’s attitude shift, canonical tags gone wild & more
…in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Here’s why GDPR can drive the attitude shift that modern marketing needs Sep 29, 2017 by Barry Levine After Equifax and countless other user data scandals, brands outside as…
Here’s why GDPR can drive the attitude shift that modern marketing needs
…notes that GDPR doesn’t spell out everything brands must do, but a company with a new attitude toward consumer privacy understands instinctively that hashing or otherwise protecting device ID, geolocation and similar data means that the company is “mitigating risk.” And the biggest attitude change,…
Here are some more misconceptions about GDPR
…It’s better to think of adherence to GDPR as “risk management 101,” he said, since your company is adopting new policies, software and attitudes to minimize the risk of leakage or misuse of personal data. An IT person might assure you they have GDPR covered because they adhere to an…
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9 steps you can take now to get prepared for GDPR
…approach to GDPR enforcement, it’s just good business sense to make an effort to comply. Many brand experts believe that GDPR will usher in a badly needed attitude shift in marketing and that it will eventually benefit your bottom line to be seen in compliance with GDPR and other privacy…
MarTech Today: Publisher groups on Google’s GDPR plan, identity’s moment & YouTube tackles more TV
…technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Four publisher groups to Google: Your GDPR proposal ‘severely falls short’ Apr 30, 2018 by Barry Levine The organizations point to Google’s requirements that publishers collect consent and…
Will GDPR and blockchain live up to their hype in 2018?
…that GDPR is Y2K again or that it doesn’t apply to you, one thing is for certain: On May 25, 2018, it will be enforced. Many marketers we spoke to over the year told us that the legislation will absolutely affect how their companies handle data, and some even suggested it will cause an attitude…
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Report: Majority of companies fear 3rd-party vendors make them vulnerable to GDPR legal risks
…about their attitudes toward data privacy issues. The marketers were from mid- to large-size businesses in a diverse set of industries, and the research was completed one month after GDPR went into effect on May 25. The report found that of those marketers that are aware of GDPR, only 32 percent…
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MarTech Today: GDPR for B2B, how AI drives digital transformation & the data privacy chasm between brands and consumers
…concern but “cavalier attitude” about data protection among brands surveyed. From Marketing Land: Get the MarTech Guide to GDPR here Apr 6, 2018 by Marketing Land The team at MarTech Today has put together a comprehensive guide to help marketers understand not just what GDPR is, but also how it is…
Equifax and beyond: How data breaches shaped 2017
…inflection point about how data is handled. The imminent May 2018 deadline for compliance with EU’s General Data Protection Regulation (GDPR) has already prompted an attitude shift toward a more consumer-forward mindset. Let’s hope the trend continues. Opinions expressed in this article are those of…
You vs. data: Where people fit in modern retail marketing strategy
…data you collect, analyze and act upon — not the other way around. We’re already seeing the marketing world adopt this attitude as the General Data Protection Regulation, or GDPR, comes online. The spirit of the regulation is rooted in privacy, naturally. But it’s also based on mutual benefit:…
MarTech Today: Facebook suspends Cambridge Analytica, Extreme Reach reports that ad fraud is down & reasons to use programmatic native ads
…Where people fit in modern retail marketing strategy Mar 16, 2018 by Steve Tutelman Contributor Steve Tutelman advocates for three important attitude shifts that can enable your organization to use data efficiently and effectively. From Marketing Land: Why you should be using programmatic native…
Don’t creep me out! Here’s how to get personalization right in programmatic
…with personalized ads, data that’s collected openly will inevitably lead to better performance. Before the General Data Protection Regulation (GDPR) goes into effect in May, forcing us all to do this, advertisers can get ahead of the game by changing the way they collect user data on their sites.…