Gdpr-Guide

MarTech Today’s GDPR guide for marketers is now available

As the May 25, 2018, deadline for compliance with the General Data Protection Regulation (GDPR) draws near, you may find yourself wondering what a European Union (EU) law has to do with you. The short answer is: everything. GDPR is a sweeping set of new data privacy rules that govern the collection…

MarTech Today: Facebook rolls out GDPR, voice agents need new strategies & Snapchat offers new Shoppable AR Lenses

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Facebook starts to roll out GDPR notifications and consent requests Apr 18, 2018 by Greg Sterling The company may have an uphill battle…

Predictions About Data Usage Post-GDPR

Whether you’re a consumer or a digital business, you couldn’t avoid hearing the words GDPR or consent in the last six months. So, what happens now? Consumers received email consents and opt-in notices, companies made a mad dash to prepare for GDPR compliance and industry conferences covered the…

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