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IAB Europe unveils its GDPR Transparency & Consent Framework

…of the upcoming General Data Protection Regulation (GDPR) is supposed to work, the Interactive Advertising Bureau (IAB) Europe is out with a proposed solution. It is releasing today a draft tech specification of its open source GDPR Transparency & Consent Framework for 30 days of public comment. The…

WFA to brands: Go beyond GDPR for online data transparency

…Catherine Armitage, head of digital policy at WFA, told me over email that the manifesto goes beyond GDPR. “This isn’t just about GDPR,” Armitage said. “This is the start of a shift which we believe GDPR will initiate, where people will start to question how their data is used by companies more and…

Google to join IAB Europe’s Transparency and Consent Framework

…soon join the Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework, the company confirmed Tuesday — just three days before the May 25 deadline for enforcement of the General Data Protection Regulation (GDPR). The news was first reported by AdExchanger. The framework is…

This week in GDPR

…2016. From MarTech Today and Marketing Land: GDPR day 1: Google and Facebook sued for ‘forced consent’ It’s GDPR Day! Now what? After GDPR, here come the Unintended Consequences Google to join IAB Europe’s Transparency and Consent Framework Ahead of GDPR, Apple gives EU users a way to download their…

This week in GDPR

…privacy. From MarTech Today and Marketingland: Four publisher groups to Google: Your GDPR proposal “severely falls short” Questions about GDPR? Download our free guide, The General Data Protection Regulation: GDPR — A Guide for Marketers. Opinions expressed in this article are those of the guest…

This week in GDPR

…specifically designed to meet the requirements of GDPR, as well as those of HIPAA, PCI DSS and others. The suite provides continuously updated visibility into the data flows. Swedish data protection company DPOrganizer released a Transparency Widget, which can be embedded directly onto an…

Sanity check: One year until GDPR

…room for error, so all new processes, tools and software code must be thoroughly tested in advance. Accountability and transparency. These are the twin pillars of the GDPR, and though they are sometimes difficult to uphold in practice, there are ways and means to do so. The best method of ensuring…

The procrastinator’s guide to GDPR compliance

…questions you may have. Common sense Compliance with the GDPR is essentially no more than an exercise in common sense and common decency, supported by documented policies and procedures. The bottom line is that it mandates that you be transparent and honest with data subjects, protecting their…

Solix survey supplies more evidence of GDPR unreadiness

…a possible technical solution to GDPR’s requirements. But, interestingly, Ottman said that the transparency-oriented blockchain is “incompatible with GDPR” because it doesn’t readily accommodate privacy. While Solix is not exactly an impartial observer — it offers GDPR consulting — the survey’s…

IAB Europe releases new GDPR consent framework for comment

…million) for not being transparent enough about the use of personal information and for not obtaining specific consent for ad-targeting purposes under GDPR. Key changes in TCF v2.0 The updated framework is intended to provide consumers and publishers with more transparency and control over…

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