Geolocation
Mobile Marketer FollowAnalytics Follows The Trend Toward Messaging “Moments”
…Localytics and MixPanel, but “designed for campaigns.” In other words, FollowAnalytics says it can find better moments than the other guys. A geolocation trigger might deliver a “come back” message to you when you walk by a store where you’ve previously redeemed a coupon, the company said, but not…
Related Content: Kahuna
Social Analytics Platform Zoomph Can Now Help Brands Track Emojis
…convey the emotions and values that users assign to that topic or brand. Zoomph’s tool can also find the emojis being posted from a given geolocation, like a concert, can report available user demographics, like gender or ethnicity, or can show which emojis are most popular on given social…
Media Trust CEO: Most of what happens on your web site is not controlled by you
…properties. This includes cloud-based content management systems, ad platforms, tag management systems, personalization services, analytics vendors, geolocation providers and so on. And those services are calling other services. Olson estimates that perhaps only ten percent of the code that renders…
MarTech Today: Prepping for a cloud/email provider, Amazon controls digital assistant market & more
…2017 Marketer’s Guide To Location Data, AdExchanger Google Now and Play Store broken due to tests for some users, Android Authority Leveraging Geolocation to Reimagine Mobile Engagement, MarTech Advisor Facebook premium TV shows launch and details revealed, Business Insider How to Use Facebook…
Here’s why GDPR can drive the attitude shift that modern marketing needs
…identifiable information (PII) is more than just your name, street address, email and phone number. It also includes IP addresses, device ID and geolocation, because if you collect enough of those “non-PII” data points, you can pinpoint the person. Abernethy notes that GDPR doesn’t spell out…
Related Content: Gdpr
Not your father’s billboards: Interactive out-of-home is coming of age
…local data. Some of its displays include a camera that anonymously counts passersby or cars, and there is also an app for smartphones that shares geolocation for tracking in exchange for rewards. And Outfront Media has been using digital displays in a variety of interactive ways, including as large…
Methbot: The beginning of the end for digital ad fraud
…fraud operation to strike digital advertising to date.” Sophisticated measures used by the fraudsters to avoid detection include manipulation of geolocation data, countermeasures against code used by specific ad tech providers to filter out fraud, and exceptional bot imitation of human behavior such…
If you think bots and assistants are personal now, just wait
…same. But how? Jacob noted that his company’s bots now can generate different conversational patterns, based on user interaction. And it could use geolocation if it had access to that info, he said. If it knows you’ve lived your whole life in Georgia when it starts the conversation, the conversation…
Urban Airship becomes first mobile wallet provider to offer single-tap loyalty rewards with Apple Pay
…or links in the cards of targeted users, and enable the loyalty card to automatically show on the phone’s screen when entering a specific geolocated zone. In other words, the brand can publish to its cards inside the user’s phone and bring them to the screen when so desired. A use case might…
How computer vision may impact the future of marketing
…know how many sessions, users, clicks and so on happen in a given day or minute. They can calibrate specific ads to certain types of users or geolocations or days of the week and so on. This digital “footprint” allows for a tremendous amount of data to be collected to help optimize an advertiser’s…
Lotame launches what it calls ‘first TV data management platform’
…connected the data with info about that household’s probable smartphones and computers and their online and offline activity, via IP matching, geo-location, purchase intent data, usage patterns and other techniques. Now, the New York City-based firm is taking that TV-plus-online data collection and…
Swrve’s new integration gives Oracle visibility into apps
…into activity in the app. Another use case: Swrve-enabled European airline Ryan Air has an app that knows when the user is checked in and, via geolocation, when she has arrived. A marketer could use Eloqua to send a push notification that launches a customer satisfaction survey in the app, timed…
