Geolocation

Mobile Marketer FollowAnalytics Follows The Trend Toward Messaging “Moments”

…Localytics and MixPanel, but “designed for campaigns.” In other words, FollowAnalytics says it can find better moments than the other guys. A geolocation trigger might deliver a “come back” message to you when you walk by a store where you’ve previously redeemed a coupon, the company said, but not…

MarTech Today: Geopath’s new geolocation for OOH, the importance of AI in loyalty programs & Urban Airship supports Google Pay tickets

…MarTech Today, Marketing Land and other places across the web. From MarTech Today: Billboard-measuring Geopath enters the 21st century with new geolocation platform May 10, 2018 by Barry Levine Called Insights Suite, it updates the 75-year-old nonprofit organization’s previous methods that employed…

Contextual ads are back (again)

…targeting, 44 percent geolocation and 25 percent behavioral. In the UK, contextual is second at 32 percent, with demographic targeting accounting for 36 percent of respondents, although the General Data Protection Regulation (GDPR) may eventually change that weighting. Geolocation and behavioral in…

Media Trust CEO: Most of what happens on your web site is not controlled by you

…properties. This includes cloud-based content management systems, ad platforms, tag management systems, personalization services, analytics vendors, geolocation providers and so on. And those services are calling other services. Olson estimates that perhaps only ten percent of the code that renders…

Perengo launches DSP optimized for recruitment ads

…purpose. After the campaign setup, he said, everything else is automated. The setup includes the job ad text, time and length of placement, geolocation and metrics, with placement available on job boards, in banner ads, via SMS messaging and other channels. Currently, the focus is on blue-collar…

MarTech Today: Prepping for a cloud/email provider, Amazon controls digital assistant market & more

…2017 Marketer’s Guide To Location Data, AdExchanger Google Now and Play Store broken due to tests for some users, Android Authority Leveraging Geolocation to Reimagine Mobile Engagement, MarTech Advisor Facebook premium TV shows launch and details revealed, Business Insider How to Use Facebook…

Here’s why GDPR can drive the attitude shift that modern marketing needs

…identifiable information (PII) is more than just your name, street address, email and phone number. It also includes IP addresses, device ID and geolocation, because if you collect enough of those “non-PII” data points, you can pinpoint the person. Abernethy notes that GDPR doesn’t spell out…

Related Content: Gdpr

Not your father’s billboards: Interactive out-of-home is coming of age

…local data. Some of its displays include a camera that anonymously counts passersby or cars, and there is also an app for smartphones that shares geolocation for tracking in exchange for rewards. And Outfront Media has been using digital displays in a variety of interactive ways, including as large…

Methbot: The beginning of the end for digital ad fraud

…fraud operation to strike digital advertising to date.” Sophisticated measures used by the fraudsters to avoid detection include manipulation of geolocation data, countermeasures against code used by specific ad tech providers to filter out fraud, and exceptional bot imitation of human behavior such…

If you think bots and assistants are personal now, just wait

…same. But how? Jacob noted that his company’s bots now can generate different conversational patterns, based on user interaction. And it could use geolocation if it had access to that info, he said. If it knows you’ve lived your whole life in Georgia when it starts the conversation, the conversation…

Urban Airship becomes first mobile wallet provider to offer single-tap loyalty rewards with Apple Pay

…or links in the cards of targeted users, and enable the loyalty card to automatically show on the phone’s screen when entering a specific geolocated zone. In other words, the brand can publish to its cards inside the user’s phone and bring them to the screen when so desired. A use case might…

How computer vision may impact the future of marketing

…know how many sessions, users, clicks and so on happen in a given day or minute. They can calibrate specific ads to certain types of users or geolocations or days of the week and so on. This digital “footprint” allows for a tremendous amount of data to be collected to help optimize an advertiser’s…