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Google announces Google Marketing Platform Partners program

Image: Google Following on Tuesday’s announcement that Google is grouping its advertising into three new brands — Google Ads, Google Marketing Platform and Google Ad Manager — the company is consolidating and updating its marketing partner program as well. Google Marketing Platform combines the…

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Google Cloud’s many product announcements at Google Next

…Google Drive gets Team Drives, Google Vault, Quick Access to predictively find files and Drive File Stream to stream files on demand The new Google Hangouts: Hangouts Meet & Hangouts Chat Google Cloud tools for data preparation and integration  Google Cloud gets a Windows Partner Platform Google…

Google Archives - MarTech Today

Is Google getting ready to buy Marketo?

…independent data centers to the Google Cloud platform. The alliance also involves joint investments in such areas as artificial intelligence, plus integration of Marketo’s platform with Google Cloud analytics and with productivity-oriented G Suite applications. Google said that Marketo users will…

Google launches free multichannel, multidevice Attribution solution

…in 2005, Google is bringing attribution to the masses with the new free version of Google Attribution. Announced Tuesday ahead of the annual Google Marketing Next Event, Google Attribution is a simplified reformatting of Adometry, the multi-channel attribution service that Google acquired in…

Make room for Google Home, Amazon Echo/Alexa

The new Google Home Google wants to become the genie for your home. Today, the tech giant announced Google Home at the opening of its Google I/O conference in Mountain View, California, confirming earlier reports. It’s a voice-activated device that looks like a small bookshelf speaker and acts as a…

Google’s steps toward GDPR surrounded by questions

…Google will take. It said that a consent-gathering mechanism — and, assumedly, a consent-distribution mechanism — will be set up for the company’s own properties, like Google.com, Gmail and YouTube. As for the zillions of third-party sites and apps that employ Google’s massive ad platform, Google is…

Marketo Announces Integration With Google Analytics, AdWords

Marketo Inc. has announced a data integration with Google Analytics and Google AdWords and the marketing software firm’s Engagement Marketing Platform. The partnership will help marketers see how their ads are performing beyond the initial conversion in AdWords and provide a deeper understanding of…

Live Blog: Machine Learning Day At Google

Google’s big on machine learning these days, including the recently revealed RankBrain artificial intelligence system that’s helping process Google’s search results. To help educate the press — and by extension, the general public — about its AI efforts, Google is hosting a special day about machine…