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Is Google getting ready to buy Marketo?

…that it also “makes sense” that Google’s DoubleClick Bid Manager and Google’s Analytics 360 marketing tech suite would eventually become tightly integrated with Marketo’s Ad Bridge. Lucas emailed me about a “deeper integration with Marketo Ad Bridge and Google AdWords.” “Given Marketo is already…

Salesforce adds Interaction Studio, integration with Google Analytics 360

…with Google Analytics 360, which will be available as a beta next month. Following the announcement last November of a global strategic partnership between the two companies, this is a resulting product. The integration allows marketers to create aggregated audiences in Analytics 360 and then…

MarTech Today: Google’s Analytics 360, Bing Search APIs & relaunching Jelly

…From Marketing Land: Google launches its Analytics 360 Suite to provide better marketing measurement tools for “micro-moments” Mar 15, 2016 by Barry Levine The enterprise-oriented platform includes the tech giant’s first DMP and three other new tools, plus new versions of Google Analytics Premium…

Google announces Google Marketing Platform Partners program

…into three new brands — Google Ads, Google Marketing Platform and Google Ad Manager — the company is consolidating and updating its marketing partner program as well. Google Marketing Platform combines the DoubleClick advertising products and the Google Analytics 360 Suite into one solution for…


Related Content: Google

Google receives new MRC accreditations, touts 3rd-party measurement progress

…filtration for Google Ads, Google Marketing Platform and Google Ad Manager. In addition, YouTube video ad impressions and viewability metrics for desktop, mobile web and mobile in-app are now accredited across Google Ads and Google Marketing Platform (specifically Display & Video 360 and Campaign…

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