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A strong central stack of technology begins with the CMO

…dealing with the cold currency of data. However, all of these technologies are working towards better consumer understanding by delving into human behaviors. Broad ‘personas’ will no longer cut it when we want to deliver personalized content at scale. The central platforms should do the heavy/smart…

T-Mobile whips out a new secret weapon for customer service: Humans

…of human agents. It was only a matter of time before the oldest kind of customer service became the latest thing. This week, telco T-Mobile is launching a new kind of intelligent customer service that counters the move toward better, smarter and AI-powered systems that seem almost human. Instead,…

Marketing Humans & Machines: Balancing Technology And Human Capital

…one chief problem that will only be exacerbated by this incredible growth: The human brain can only hold roughly a million gigabytes of memory. The sheer size of the impending online world will be too much for the human brain to process. Marketers will find themselves with the information necessary…

Human Intuition Vs. Marketing Data: Forging A New Alliance

…that the human brain remains one of the most flexible and potent sources of computing on the planet. Intuition is data. It’s just that human intuition is processed in the ultimate black box algorithm — the human brain — and none of us own the IP on that (at least not yet). The human brain, uniquely…

New Report: It’s More Important To Detect Humans Than Bots

…of the Human Internet Report, 2015,” why not focus on verifying which visitors are human? That’s the mission of Are You A Human (AYAH), Inc., a company that tracks visitors on more than three million websites in nearly 200 countries and determines which ones are clearly exhibiting human behavior.…

How bots ruin on-site experiences for real humans

…behaviors, such as actually completing a purchase or paying for media subscriptions, indicate true human behavior. So optimizing your testing strategies by choosing a KPI that indicates genuine human behavior — rather than, say, click-throughs — will help you create a richer data set based on the…

AI at the core. Humans at the helm.

…With humans at the helm and AI at the core, the possibilities truly are endless. About The Author Sponsored Content: Amplero Amplero is an Artificial Intelligence Marketing (AIM) company that enables enterprise B2C marketers to optimize customer lifetime value at a scale that is not humanly

IBM’s Watson joins H&R Block to explain taxes to humans

…noted the combined advantages of this unusual team: cognitive computing champ Watson, the normal Block computerized tax tips and assistance and human experts interacting with each taxpayer. “It’s hugely different from TurboTax,” he said, adding that “50 percent of the people using do-it-yourself…

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