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Sponsored Content: IBM Watson Marketing

IBM Watson Marketing is a leader in AI-powered digital marketing platforms. Our open, integrated tools help marketers understand and personalize the customer experience. From real-time analytics and insights to omnichannel marketing automation, Watson Marketing dives deep into consumer behavior,…

6 ways that IBM Watson is changing digital marketing

IBM’s logo for Watson While IBM’s Watson supercomputing service is named after former IBM chairman and CEO Thomas Watson, the name also recalls another famous Watson. “Mr. Watson, come here,” Alexander Graham Bell reportedly yelled into the mouthpiece of the first working telephone in 1876,…

IBM buys Fluid’s Expert Personal Shopper for Watson

IBM wants its Jeopardy-winning supercomputer, Watson, to become a champ at finding the best product or service you need. To help land that distinction, Big Blue’s digital marketing division, Interactive Experience (iX), has acquired customer experience provider Fluid’s Expert Personal Shopper (XPS)…

Say hello to the newest intelligent agent, IBM’s Watson Assistant

Watson Assistant integrated by Harman into a car’s digital dashboard Among intelligent agents, there is now another new best friend: IBM’s Watson Assistant. The tech giant introduced this smart voice- and text-enabled enterprise assistant on Tuesday at its Think 2018 conference in Las Vegas,…

IBM To Acquire Marketing Solutions Provider Silverpop For Undisclosed Amount

…of personalized customer experiences that make a measurable impact on the brand experience and the bottom line,” said IBM GM of industry cloud solutions Craig Hayman. While IBM did not share financial details of the deal, it claims the acquisition is expected to close during Q2 of this year. About…

Ensighten’s tags open up data collection for IBM’s Marketing Cloud

IBM’s Universal Behavior Exchange (UBX) For digital marketers who have invested in IBM’s Marketing Cloud and other vendors’ digital tools, Ensighten is now offering more flexibility. The tag management firm has announced that its data collection mechanisms can now be used to provide data for IBM’s

IBM’s Watson joins H&R Block to explain taxes to humans

IBM’s logo for Watson IBM’s Watson — the cognitive computing platform that refuses to be pigeonholed — is now donning a green eyeshade. That’s because he is setting up shop for the first time as a tax expert, a result of a new partnership announced this week between his parent company and H&R Block,…

IBM to sell Watson Marketing, commerce solutions to Centerbridge Partners

…from under IBM’s expansive umbrella, clients could find they receive more personalized attention and solutions from the yet-to-be-named new entity. More on the news IBM executives will lead the new company, with Mark Simpson as CEO. Simpson currently serves as vice president for IBM Marketing…

IBM’s Watson helps turbocharge Rocket Fuel with more brainpower

…California-based company decided it needed a boost to its onboard intelligence, and it recently announced the alpha phase of a new integration with IBM’s Watson Discovery service. Called Brand Moments, this integration utilizes Watson to help decision-making for ad buying and placement, including…

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