Identity

How martech is working to solve the consumer identity crisis

…a consumer’s real identity is like gold. That’s because a real identity is definitive, can be used to tell if someone pays bills on time and can be linked across many data layers that define what kind of customer a person is and what interests him/her. But digital identities are not held in some…

ID graphs: The path to identity resolution

…identity graph solution. Identity graph: 101 First off, let’s be clear about what an identity graph is. An identity graph, or ID graph, is one database that holds customer profiles and all the known identifiers that correlate with individual consumers. Customer profiles are a collection of identity…

LiveRamp’s IdentityLink acts as centerpiece for new identity consortium

…open consortium to increase the availability of people-based marketing in programmatic advertising. While the announcement talks about a single identity standard being available across platforms — including Internet of Things devices, addressable TV, video billboards and mobile — LiveRamp CMO Jeff…

How blockchain-based identity could change digital marketing

…But the site publisher has no info on your identity, other than what you provide. You’re an authenticated customer who is buying things, but you’re just an account number. And you can create multiple account numbers — that is, multiple “identities” — within the same MetaMask plug-in. Here’s a…

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Adbrain ups the ante on cross-device identity

…devices. This week, Adbrain is upping the ante on its identity resolution solution, called Identity AI. Now, CEO Gareth Davies told me, his company is “the first identity provider to use machine learning to traverse different dimensions of identity.” “No one [else] has been able to understand how…

2017: The year identity changed everything

…its identity arsenal even stronger, filling in knowledge gaps with more data about what people shop for and what they actually consume. To stay in the game, brands realized they need to up their customer identity assets or forever be benched. Most notably, Walmart has been ramping up its identity…

Janrain launches Identity Groups for consumers

…work out the necessary support with the carmaker. Although Janrain has not yet announced clients who are using Identity Groups, it otherwise manages about 1.5 billion digital identities for 3,400 brands that include Pzifer, Samsung, Whole Foods, McDonalds and Dr Pepper. In September, Janrain…

Signal expands its identity solution beyond a brand’s own properties

…is the UK-based online gaming firm Sky Bet, which is using the Customer Identity Solution to target their known customers with ads across the web. As part of the Customer Identity Solution, Signal is also launching an Identity Network in which participating sites add information to the identified…

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Gigya Launches App Exchange for Customer Identity Management

Gigya, the Mountain View-based customer identity management firm, today announced the launch of an app and integration exchange. Called the Gigya IDX Marketplace, the exchange will give Gigya customers a menu of tools for integrating consumer identities into leading marketing technology platforms,…

A billion reasons why loyalty marketers need customer identity

…next step forward. Loyalty programs, by nature, offer brands access to huge amounts of first-party data. Thanks to the evolution of customer identity solutions, marketers can now integrate their vast stores of offline data, such as membership information and CRM (customer relationship management)…

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How customer identity solutions slash churn — and boost revenue

…web cookies. But thanks to the evolution of identity solutions, marketers have better ways to tap into the full potential of their customer data and actually connect acquisition and retention efforts. New approaches that use persistent identities take marketing beyond a single interaction or…

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LiveRamp extends its multi-channel identity resolution service to its clients

Data onboarding service LiveRamp is launching its biggest service expansion yet, making its identity resolution service available to client companies. Owned by marketing data provider Acxiom, Liveramp is launching IdentityLink so that the service — which links data across channels to generate…