Identity

ID graphs: The path to identity resolution

…identity graph solution. Identity graph: 101 First off, let’s be clear about what an identity graph is. An identity graph, or ID graph, is one database that holds customer profiles and all the known identifiers that correlate with individual consumers. Customer profiles are a collection of identity…

How martech is working to solve the consumer identity crisis

…a consumer’s real identity is like gold. That’s because a real identity is definitive, can be used to tell if someone pays bills on time and can be linked across many data layers that define what kind of customer a person is and what interests him/her. But digital identities are not held in some…

LiveRamp’s IdentityLink acts as centerpiece for new identity consortium

…open consortium to increase the availability of people-based marketing in programmatic advertising. While the announcement talks about a single identity standard being available across platforms — including Internet of Things devices, addressable TV, video billboards and mobile — LiveRamp CMO Jeff…

How blockchain-based identity could change digital marketing

…But the site publisher has no info on your identity, other than what you provide. You’re an authenticated customer who is buying things, but you’re just an account number. And you can create multiple account numbers — that is, multiple “identities” — within the same MetaMask plug-in. Here’s a…

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Adbrain ups the ante on cross-device identity

…devices. This week, Adbrain is upping the ante on its identity resolution solution, called Identity AI. Now, CEO Gareth Davies told me, his company is “the first identity provider to use machine learning to traverse different dimensions of identity.” “No one [else] has been able to understand how…

2017: The year identity changed everything

…its identity arsenal even stronger, filling in knowledge gaps with more data about what people shop for and what they actually consume. To stay in the game, brands realized they need to up their customer identity assets or forever be benched. Most notably, Walmart has been ramping up its identity…

Janrain launches Identity Groups for consumers

…work out the necessary support with the carmaker. Although Janrain has not yet announced clients who are using Identity Groups, it otherwise manages about 1.5 billion digital identities for 3,400 brands that include Pzifer, Samsung, Whole Foods, McDonalds and Dr Pepper. In September, Janrain…

Identity is having its moment, but most martech isn’t ready

…scaled audiences of anonymous data, not tie back customer data to existing systems for identity. With scale — not accuracy — the driving force behind DMPs’ matching methodologies, customer identities are tied to temporary cookies, not persistent identifiers. And because DMPs rely on…

Signal expands its identity solution beyond a brand’s own properties

…is the UK-based online gaming firm Sky Bet, which is using the Customer Identity Solution to target their known customers with ads across the web. As part of the Customer Identity Solution, Signal is also launching an Identity Network in which participating sites add information to the identified…

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New date! Customer data strategies & identity resolution webinar

…foundation. We’ll explore how new techniques in identity resolution can connect the data fragments that exist across your organization and fuel more relevant customer relationship marketing strategies. Register today for “Customer Data Strategies & Identity Resolution: Best Practices,” produced by…

Gigya Launches App Exchange for Customer Identity Management

Gigya, the Mountain View-based customer identity management firm, today announced the launch of an app and integration exchange. Called the Gigya IDX Marketplace, the exchange will give Gigya customers a menu of tools for integrating consumer identities into leading marketing technology platforms,…

A billion reasons why loyalty marketers need customer identity

…next step forward. Loyalty programs, by nature, offer brands access to huge amounts of first-party data. Thanks to the evolution of customer identity solutions, marketers can now integrate their vast stores of offline data, such as membership information and CRM (customer relationship management)…

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