Identity

ID graphs: The path to identity resolution

…identity graph solution. Identity graph: 101 First off, let’s be clear about what an identity graph is. An identity graph, or ID graph, is one database that holds customer profiles and all the known identifiers that correlate with individual consumers. Customer profiles are a collection of identity…

What is identity resolution?

…360-degree view of a customer’s identity and user journey, and enables an insight-informed, data-driven “single-customer view”  — also known as people-based, or user-level, marketing. Marketers use a number of tools and platforms to reconcile users’ identities, including simple customer relationship…

Akamai buys identity provider Janrain

…information, managing privacy controls, defending against identity fraud, and improving engagement and brand loyalty.” For marketers, the integration of Janrain’s Identity Cloud with Akamai’s Intelligent Edge Platform means this identity service now has built-in security, anti-bot services and an…

identity Archives - MarTech Today

Janrain launches its new Identity Central solution

…its cloud platform, over the OIDC (OpenID Connect 1.0) protocol. Identity management platform Janrain is out Wednesday with its new Identity Central platform, which it says is the first such end-to-end cloud-based solution. Identity Central is all-hosted. Before, CEO Jim Kaskade noted, his company…

How blockchain-based identity could change digital marketing

…But the site publisher has no info on your identity, other than what you provide. You’re an authenticated customer who is buying things, but you’re just an account number. And you can create multiple account numbers — that is, multiple “identities” — within the same MetaMask plug-in. Here’s a…

Adbrain ups the ante on cross-device identity

…devices. This week, Adbrain is upping the ante on its identity resolution solution, called Identity AI. Now, CEO Gareth Davies told me, his company is “the first identity provider to use machine learning to traverse different dimensions of identity.” “No one [else] has been able to understand how…

Janrain launches Identity Groups for consumers

…work out the necessary support with the carmaker. Although Janrain has not yet announced clients who are using Identity Groups, it otherwise manages about 1.5 billion digital identities for 3,400 brands that include Pzifer, Samsung, Whole Foods, McDonalds and Dr Pepper. In September, Janrain…

2017: The year identity changed everything

…its identity arsenal even stronger, filling in knowledge gaps with more data about what people shop for and what they actually consume. To stay in the game, brands realized they need to up their customer identity assets or forever be benched. Most notably, Walmart has been ramping up its identity…

Identity is having its moment, but most martech isn’t ready

…scaled audiences of anonymous data, not tie back customer data to existing systems for identity. With scale — not accuracy — the driving force behind DMPs’ matching methodologies, customer identities are tied to temporary cookies, not persistent identifiers. And because DMPs rely on…

MarTech Today research: Guide to picking an identity resolution platform

…highlighted in our new report, MarTech Today Research’s “Enterprise Identity Resolution Platforms: A Marketer’s Guide” (free, with registration required.) Why invest in identity resolution? The top reason to consider an identity resolution platform, according to the report’s survey: development of…

Know your options: Identity resolution beyond the walled gardens

…identity resolution needs. CMO Merijn te Booij said that, unless the user provides a name, his company does not try to match site-visiting identities with other identities on the web or in other channels, like apps, physical store purchases, calls to contact centers and so on. Resources on identity…