…highlighted in our new report, MarTech Today Research’s “Enterprise Identity Resolution Platforms: A Marketer’s Guide” (free, with registration required.) Why invest in identity resolution? The top reason to consider an identity resolution platform, according to the report’s survey: development of…
…it should be the first place to start. Let’s take a deeper look at how this impacts the need for a tactical, ground-up data plan for identity management. Identity as a whole is impacted by the level of fidelity of your data and how it’s able to paint a clear picture of your customers, their brand…
…Data Solutions and Signal for a fireside discussion on how top brands are resolving identity and personalizing engagements during the key moments in the customer journey. Register today for “Identity Resolution: Secrets to Success,” produced by Digital Marketing Depot and sponsored by Infutor..…
LinkedIn announced on Tuesday it has entered a deal to acquire Drawbridge, an identity resolution platform that uses AI and machine learning technology to provide marketing, customer experience and security solutions. Why we should care With the addition of Drawbridge’s technology, LinkedIn is…
…identity asset, CDPs can’t create holistic customer views, leaving marketers with mere glimpses of identity. Identity: The foundation for all customer engagement Within the LUMAscape’s new identity category now exists a continuum of solutions specifically built to play a role in identity resolution.…
…A Marketer's Guide (Sponsored) LiveRamp gives advertisers a way to target users across all of their CTV interactions Know your options: Identity resolution beyond the walled gardens Pixel problems: Troubleshooting your paid media tracking implementation About The Author Pamela Parker Pamela Parker…
Identity resolution tools take simple analytics a step further by tying online behavior to a consumer’s unique identity, giving marketers the information they need to zero in on their target consumers with highly personalized, tailored offers that, in turn, lead to higher ROI. Identity resolution…
…all new “Enterprise Identity Resolution Platforms: A Marketer’s Guide” examines the market for identity resolution tools and what you should expect when implementing this software into your business. This 42-page report includes profiles of 12 leading identity resolution vendors, pricing charts,…
…success. Without cross-device identity resolution, marketers can’t recognize and target customers with the right content in the right context across screens. And this, in turn, may lead to annoying customers, fueling indifference and turning them away. Enter the identity graph (ID graph). It may be…
…We’ll explore how new techniques in identity resolution can connect the data fragments that exist across your organization and fuel more relevant customer relationship marketing strategies. Register today for “Customer Data Strategies & Identity Resolution: Best Practices,” produced by Digital…
…identity resolution needs. CMO Merijn te Booij said that, unless the user provides a name, his company does not try to match site-visiting identities with other identities on the web or in other channels, like apps, physical store purchases, calls to contact centers and so on. Resources on identity…
Data onboarding service LiveRamp is launching its biggest service expansion yet, making its identity resolution service available to client companies. Owned by marketing data provider Acxiom, Liveramp is launching IdentityLink so that the service — which links data across channels to generate…