Identity Resolution

LinkedIn looks to improve ad targeting, attribution capabilities with Drawbridge acquisition

LinkedIn announced on Tuesday it has entered a deal to acquire Drawbridge, an identity resolution platform that uses AI and machine learning technology to provide marketing, customer experience and security solutions. Why we should care With the addition of Drawbridge’s technology, LinkedIn is…

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Identity is having its moment, but most martech isn’t ready

…identity asset, CDPs can’t create holistic customer views, leaving marketers with mere glimpses of identity. Identity: The foundation for all customer engagement Within the LUMAscape’s new identity category now exists a continuum of solutions specifically built to play a role in identity resolution.…

Identity management investment can pay off, and here’s how

…it should be the first place to start. Let’s take a deeper look at how this impacts the need for a tactical, ground-up data plan for identity management. Identity as a whole is impacted by the level of fidelity of your data and how it’s able to paint a clear picture of your customers, their brand…

Related Content: Customer Data Platform

MarTech Today research: Guide to picking an identity resolution platform

…highlighted in our new report, MarTech Today Research’s “Enterprise Identity Resolution Platforms: A Marketer’s Guide” (free, with registration required.) Why invest in identity resolution? The top reason to consider an identity resolution platform, according to the report’s survey: development of…

More companies turning to multi-touch attribution tools to optimize spend across growing number of channels

…A Marketer's Guide (Sponsored) LiveRamp gives advertisers a way to target users across all of their CTV interactions Know your options: Identity resolution beyond the walled gardens Pixel problems: Troubleshooting your paid media tracking implementation About The Author Pamela Parker Pamela Parker…

What is identity resolution?

Identity resolution tools take simple analytics a step further by tying online behavior to a consumer’s unique identity, giving marketers the information they need to zero in on their target consumers with highly personalized, tailored offers that, in turn, lead to higher ROI. Identity resolution…

LiveRamp adds third-party data to its cross-channel identity service

Last October, data onboarding service LiveRamp launched IdentityLink, making its internal identity resolution service available to brands for their first-party data. IdentityLink creates “people-based marketing” profiles, which describe the activities of real people across devices and through their…

The ad industry continues its quest toward fewer cookies and more consistent user IDs

…with all this cookie syncing and finding a common ID, the mission now includes the idea of “people-based” identity across all devices, based on the IdentityLink solution from identity resolution provider LiveRamp. IdentityLink connects a variety of datasets about millions of users, including offline…

ID graphs: The path to identity resolution

…success. Without cross-device identity resolution, marketers can’t recognize and target customers with the right content in the right context across screens. And this, in turn, may lead to annoying customers, fueling indifference and turning them away. Enter the identity graph (ID graph). It may be…

New date! Customer data strategies & identity resolution webinar

…We’ll explore how new techniques in identity resolution can connect the data fragments that exist across your organization and fuel more relevant customer relationship marketing strategies. Register today for “Customer Data Strategies & Identity Resolution: Best Practices,” produced by Digital…

LiveRamp extends its multi-channel identity resolution service to its clients

Data onboarding service LiveRamp is launching its biggest service expansion yet, making its identity resolution service available to client companies. Owned by marketing data provider Acxiom, Liveramp is launching IdentityLink so that the service — which links data across channels to generate…

Identity Resolution: Secrets to Success

…Data Solutions and Signal for a fireside discussion on how top brands are resolving identity and personalizing engagements during the key moments in the customer journey. Register today for “Identity Resolution: Secrets to Success,” produced by Digital Marketing Depot and sponsored by Infutor..…