Identity Graph
Identity is having its moment, but most martech isn’t ready
…marketers with mere glimpses of identity. Identity: The foundation for all customer engagement Within the LUMAscape’s new identity category now exists a continuum of solutions specifically built to play a role in identity resolution. From highly scalable cross-device graph technologies to precisely…
Related Content: Identity Resolution
Adbrain ups the ante on cross-device identity
…the cross-device ID graph. It determines that this phone, this computer and this tablet are used by the same person, so marketing to that person can be coordinated between the devices. This week, Adbrain is upping the ante on its identity resolution solution, called Identity AI. Now, CEO Gareth…
To understand customers, first you need to understand their Device Graphs
…if we could easily order our favorite Chinese delivery through our connected TV, I’m sure we would. That’s why cross-device identity matching — resulting in a Device Graph — is the foundation underlying modern user profiling for digital marketing. A marketer can’t get a full picture of a customer…
Related Content: Attribution
Thunder announces first ad platform using LiveRamp’s entire identity graph for personalization, measurement
…Cloud and LiveRamp are announcing a new partnership that offers the first personalization and measurement ad platform for the entire LiveRamp identity graph. “We are the first people-based ad server,” Thunder CEO Victor Wong told me. His company provides a creative ad management platform and server.…
Related Content: Liveramp
ID graphs: The path to identity resolution
…identity graph solution. Identity graph: 101 First off, let’s be clear about what an identity graph is. An identity graph, or ID graph, is one database that holds customer profiles and all the known identifiers that correlate with individual consumers. Customer profiles are a collection of identity…
What is identity resolution?
…users’ identities, including simple customer relationship management (CRM) systems. In 2018, the martech landscape saw a proliferation of customer data platforms (CDPs) — tools that track user omni-channel behavior across different devices, platforms and channels. At the center: the identity graph…
Oracle gives marketers access to ID Graph’s device IDs in its Audience Builder
…with its A/B tester, Maxymiser. If a customer or would-be customer owns a smartphone, a tablet and a desktop computer, Oracle’s ID Graph manages their single identity across those three devices. But, previously, if a marketer wanted to send out an ad, she could only target either mobile or desktop…
MarTech Today: Google’s expansion of cloud-based machine learning, AI applied to marketing, & ID graphs
…to get you started. ID graphs: The path to identity resolution Nov 16, 2016 by Mike Sands If you’re not familiar with what an identity graph is, it’s time to bone up on the term and add it to your arsenal. Columnist Mike Sands walks you through the ins and outs of ID graphs. Registration for MarTech…
MarTech Today: Understanding Device Graphs, identifying top analytics talent & Snapchat’s Snap Publisher
…and other places across the web. From MarTech Today: To understand customers, first you need to understand their Device Graphs Jul 17, 2017 by Barry Levine Cross-device identity has become an essential foundation for ad and marketing targeting. Identifying top analytics talent in a competitive…
Branch rolls out a new ‘people-based’ attribution engine
…the graph we built, we can connect across all the different silos to give a consumer journey across all these different touch points,” Austin said. “We created a giant anonymized graph that allows us to tie back to put together the fragmented identities.” Austin said that prior to using the graph,…
Why data onboarding matters more today than one week ago
…rest of a brand’s marketing efforts — and guaranteeing that identity remains elusive. Identity solutions are not created equal Marketers now have more choice when it comes to resolving customer identities. Still, very few identity solutions have onboarding baked in, and fewer still offer a…
How the Internet of Things changes everything
…remains difficult, but that is changing. The use of identity graphs to connect multiple devices to an ID has become mission-critical. In addition, new identifiers, such as IP addresses, are increasingly being connected to identity graphs to support the rapidly growing connected/Smart TV opportunity.…