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Identity Resolution

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Identity is having its moment, but most martech isn’t ready

identity asset, CDPs can’t create holistic customer views, leaving marketers with mere glimpses of identity. Identity: The foundation for all customer engagement Within the LUMAscape’s new identity category now exists a continuum of solutions specifically built to play a role in identity resolution.

Identity management investment can pay off, and here’s how

…it should be the first place to start. Let’s take a deeper look at how this impacts the need for a tactical, ground-up data plan for identity management. Identity as a whole is impacted by the level of fidelity of your data and how it’s able to paint a clear picture of your customers, their brand…

MarTech Today research: Guide to picking an identity resolution platform

…highlighted in our new report, MarTech Today Research’s “Enterprise Identity Resolution Platforms: A Marketer’s Guide” (free, with registration required.) Why invest in identity resolution? The top reason to consider an identity resolution platform, according to the report’s survey: development of…

What is identity resolution?

Identity resolution tools take simple analytics a step further by tying online behavior to a consumer’s unique identity, giving marketers the information they need to zero in on their target consumers with highly personalized, tailored offers that, in turn, lead to higher ROI. Identity resolution

LiveRamp adds third-party data to its cross-channel identity service

Last October, data onboarding service LiveRamp launched IdentityLink, making its internal identity resolution service available to brands for their first-party data. IdentityLink creates “people-based marketing” profiles, which describe the activities of real people across devices and through their…

ID graphs: The path to identity resolution

…success. Without cross-device identity resolution, marketers can’t recognize and target customers with the right content in the right context across screens. And this, in turn, may lead to annoying customers, fueling indifference and turning them away. Enter the identity graph (ID graph). It may be…

New date! Customer data strategies & identity resolution webinar

…We’ll explore how new techniques in identity resolution can connect the data fragments that exist across your organization and fuel more relevant customer relationship marketing strategies. Register today for “Customer Data Strategies & Identity Resolution: Best Practices,” produced by Digital…

Identity Resolution: Secrets to Success

…Data Solutions and Signal for a fireside discussion on how top brands are resolving identity and personalizing engagements during the key moments in the customer journey. Register today for “Identity Resolution: Secrets to Success,” produced by Digital Marketing Depot and sponsored by Infutor..…

Do you need an identity resolution platform?

…all new “Enterprise Identity Resolution Platforms: A Marketer’s Guide” examines the market for identity resolution tools and what you should expect when implementing this software into your business. This 42-page report includes profiles of 12 leading identity resolution vendors, pricing charts,…

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