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Zeta Interactive acquires Acxiom’s marketing division, Impact

…to bulk up for that role by announcing it is buying Acxiom’s enterprise marketing division, Impact. Deal terms were not made public. While Acxiom is mostly known as a powerhouse data provider, its Impact division is focused on providing marketing tools for email, desktop and mobile web, social media…

Holiday season is good time to put AI to work for e-commerce

…overloaded with unmanageable customer data that they struggle to do anything with it. This is where AI is a real necessity and can have the greatest impact. Even if you don’t have the time to implement before this holiday shopping season, prescriptive analytics need to be on your radar for 2019.…

Tracking platform Impact Radius buys anti-ad fraud service Forensiq

…recently raised by Impact Radius, whose customers include Getty Images, Shutterstock, Tommy Hilfiger and Ticketmaster. Per Pettersen, CEO of Impact Radius, told me that both companies had previously partnered on specific accounts. Although it will be integrated into the Impact Radius platform,…

AdQuick adds tools to measure impact from outdoor ad campaigns

…Today, the Santa Monica, California-based firm is launching a suite of tools intended to help solve the other part of the challenge — measuring impact. CEO and founder Matthew O’Connor told me that most of these capabilities were available in manual or alpha self-serve versions over the last year,…


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The Pressure’s On: Data’s Impact On Brand Partnerships In 2016

…programmatic buying over the next year. The evolution of data integration has greatly impacted programmatic buying and the future of marketing tech platforms. This growing trend will have a significant impact on the relationships between brands, agencies and tech providers in the coming year. Some…

Look internally to achieve external marketing impact and better results

…of the marketing effort today. These groups can carry the message directly to customers and prospects, fund critical initiatives to increase your impact, find the right talent to make a difference, apply technology to improve your effectiveness, and make recommendations to customers to get them more…

The impact of GDPR on marketing technology and cybersecurity

…nefarious purposes, and they’ve unfortunately become very good at attaining unprotected data through dubious means. The impact of the GDPR on martech The GDPR will have a massive impact on the martech landscape in Europe, and not everyone is going to survive. The whole thing is very Darwinian: those…

Going deep with deep learning: Martech insights, action & impact

…choices and promotions at the right time based on their past preferences. This is one of the biggest areas where deep learning can have a massive impact. Automation: For applications like email marketing, ad targeting and personalization. Natural Language Processing: For applications like sentiment…

What impact will 5G have on marketing and advertising?

…to 100 times faster than 4G LTE — and a major decrease in latency, 5G could alter a lot of the existing digital landscape. The end of cable? One impact, according to Ian Greenblatt, a managing director at marketing information services firm J.D. Power, is that cable connections and set-top boxes…

‘Alexa: How will voice impact my mobile marketing?’

…for commands and queries, but we’ll be able to have intelligent conversations with bots. Marketers need to be thinking about and planning for the impact of voice on their brand and engagement strategies — now. The winners here will be those who put machine learning and big data to work strategically…

The CMO’s guide to AI’s marketing impact for 2018

Given the rate of Artificial Intelligence dollars flowing into R&D — more than $30 billion a year — I think it’s safe to say we’ll be looking at a proliferation of AI-based tools in the very near future. It’s entirely possible that we’ll see this same volume of AI tech with applications in marketing…

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