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Influencer

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Marketers cautious about influencers’ authenticity, per new survey

…form. It showed influencer marketing has a growing fan base among marketers, who are also wary of its pitfalls. Fyre, Payless, Lil Miquela. Recent pitfalls have included the role of influencers in propelling the Frye music festival fiasco in 2017, the duping of fashion influencers in Payless’ fake…

TapInfluence Rewires Its Influencer Network To Boost Existing Content

…shared by an influencer, whose opinion interests their followers, is “twice as likely” to see user action like watching a video or making a purchase than content distributed through Outbrain or Taboola. Other influencer networks, he said, might work with affiliates — where influencers post a link…

Markerly offers white-labeled influencer network

…servers, Kline said it is siloed. The brand/agency can then add its own influencers to the database, or it can get Markerly to supply influencer contact info as a managed service. Markerly has worked with over 50,000 influencers, who are available on a non-exclusive basis, and it is tracking the top…

Introducing the “Influencer Marketing Technology Landscape”

…whether or not a platform is an influencer technology platform. These five capabilities include: Discover — Find influencers based on user criteria including online/social metrics, audience, topics (e.g., influencer profile). Connect — Communicate with influencers via the platform to discuss the…

MarTech Landscape: What is influencer marketing?

…in influencer marketing. In this article, part of our Marketing Technology Landscape Series, we look at this growing trend in social marketing. What is influencer marketing? In influencer marketing, marketers locate individuals whose opinions matter to other people. Often, those influencers are…

TapInfluence Brings Automation To Influencer Marketing With TapFusion

…TapFusion, calling it “the world’s first influencer marketing automation platform.” The product is built for brands and agencies that want to identify and recruit social influencers in TapInfluence’s marketplace of registered and vetted influencers, along with “millions of social profiles” across…

Linqia unveils ‘first’ platform for predicting influencer engagement

…offers the first predictive analysis of influencers’ performance. Based in San Francisco, the company has been offering performance-based influencer marketing since 2012, where brands pay by clicks, likes, shares and other performance metrics for influencer campaigns on blogs, Facebook, Instagram,…

Amplero enlists machine learning to leverage influencer marketing

…collaboration. This Influencer Optimization approach has been featured in a Columbia University Business School study, which found a 28 percent “social multiplier” in one trial of a mobile carrier, even when no offer was made to the influencer’s network. In that case, influencers were identified by…

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