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MarTech Landscape: What is influencer marketing?

You’re at a party and notice a friend is wearing a new pair of bright red sneakers. He raves about how they feel, so you go out the next day and buy your own. This is what used to be known as word-of-mouth (WOM) marketing, perhaps the most valuable way of communicating product value because the…

Introducing the “Influencer Marketing Technology Landscape”

Influencer marketing is a “hot mess,” according The Wall Street Journal. I tend to agree, as it’s a challenge to build the ideal marketing technology stack. Currently, with influencer marketing technology, there isn’t one solution that comprehensively covers all areas. From discovery to engagement…

TapInfluence Brings Automation To Influencer Marketing With TapFusion

TapInfluence, a Boulder-based marketing technology, has announced TapFusion, calling it “the world’s first influencer marketing automation platform.” The product is built for brands and agencies that want to identify and recruit social influencers in TapInfluence’s marketplace of registered and…

Amplero enlists machine learning to leverage influencer marketing

Graphic by Amplero Influencer marketing tries to leverage a popular person’s network of friends and followers. This week, optimization platform Amplero is announcing an enhancement to its platform that employs machine learning to power influencer marketing for brands whose customers commonly form…

Ben Jacobson

Ben Jacobson is a marketing strategy consultant based in greater Tel Aviv. He specializes in content, email, social media, branding and influencer marketing. Ben’s writing has appeared in publications including The Next Web, ClickZ, the HubSpot blog and Orbit Media.

Daniel Cristo

Daniel Cristo is the director of SEO Innovation at Group M's Catalyst, a thought leader in the organic, paid and social space. Dan has been doing SEO since 2002. An avid programmer and entrepreneur, Dan co-founded Triberr, an Influencer Marketing platform

Kevin Rowe

Kevin Rowe is the founder of Rowe Digital, a link building firm leveraging blogger outreach and influencer marketing to build white-hat links. Kevin has worked with some of the hottest Silicon Valley startups, as well as fortune 100 companies, to create enterprise-class innovative and sophisticated…

Marketers cautious about influencers’ authenticity, per new survey

Influencer marketing could use some soul searching, a recent survey points out. “The Global State of Influencer Marketing in 2019” [free, registration required], the first such report from social listening platform Talkwalker, queried more than 800 marketing, PR and other digital professionals…

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