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Influencer marketing

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TapInfluence Brings Automation To Influencer Marketing With TapFusion

…identify and select influencers, automated reporting and more. In the company’s announcement today, CEO Promise Phelon says TapFusion brings needed scale and automation to the influencer marketing industry. We heard marketers and agencies’ complaints that influencer marketing was too manual, too…

MarTech Landscape: What is influencer marketing?

…in influencer marketing. In this article, part of our Marketing Technology Landscape Series, we look at this growing trend in social marketing. What is influencer marketing? In influencer marketing, marketers locate individuals whose opinions matter to other people. Often, those influencers are…

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Amplero enlists machine learning to leverage influencer marketing

Graphic by Amplero Influencer marketing tries to leverage a popular person’s network of friends and followers. This week, optimization platform Amplero is announcing an enhancement to its platform that employs machine learning to power influencer marketing for brands whose customers commonly form…

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Marketers cautious about influencers’ authenticity, per new survey

…operational influencer marketing program. Why you should care. Influencer marketing has been touted as the digital age’s version of word-of-mouth, which is among the most valued and the most difficult of marketers’ options. But, as recent events show, buying endorsements by influencers, many of whom…

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Markerly offers white-labeled influencer network

…servers, Kline said it is siloed. The brand/agency can then add its own influencers to the database, or it can get Markerly to supply influencer contact info as a managed service. Markerly has worked with over 50,000 influencers, who are available on a non-exclusive basis, and it is tracking the top…

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