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Why clients in-house and what agencies can (and can’t) do about it

…with agencies and in-house marketers. The three industry veterans shared their experiences, what they expect to see in the near future, and recommendations for agencies to maintain thriving businesses. Why in-housing happens. Maher said that while clients have discussed in-housing as a possible…

Sheldon Monteiro

…Chief Technology Officer. Sheldon leads global technology capabilities, engineering, quality, methods, devops and tools. He sponsors and is a senior faculty member at SapientNitro’s CMTO University, an in-house executive development program to grow SapientNitro’s marketing technologists.

Jordan Kasteler

Jordan Kasteler is the SEO Director of Hennessey Consulting. His work experience ranges from co-founding BlueGlass Interactive, in-house SEO at, marketing strategy at PETA, and agency-level SEO & marketing. Jordan is also an international conference speaker, columnist, and book author…

Les Seifer

As Head of Creative, Les Seifer leads Tremor Video DSP’s in-house Creative Studio. His team brings creative video intelligence to media campaigns, combining leading-edge advanced creative with unique data and insights. His creative roots run deep outside the office. As a painter, his artwork has…

Ginny Marvin

…paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Mark Szabo

Dr. Szabo runs Curious, Critical Mass' in-house research studio. He combines his research expertise with over 20 years in digital communications at the agency and client level. His doctoral research looked at new ways to apply design thinking approaches to extremely complex challenges, which comes…

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