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Innovation

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Unstoppable trends every B2B marketer must embrace to drive growth

…Automation certainly helped us jump start and ignite our engines to generate marketing-driven revenue. But the lack of integration, meager innovation by the providers and the realization of what was truly required is now slowing us down. Today, we’re left dealing with an overwhelming number…

4 ways marketing can help turbocharge growing sales development teams

…required]. Change is here: Stack matters, but people matter more In a parallel universe to Martech, there’s a ton of excitement right now about innovations in the salestech stack. But in my opinion, the big story is about people. In the last year alone, there’s been nearly 20 percent growth in SDR…

Marketing Technology Innovation Thrives In The Intersections

…possibilities for applying that innovation to existing products and services. This creates an exponential explosion of hybrid ideas, each of which can spawn further new innovations, and so on, in a virtuous cycle of imagination. For instance, Facebook was an innovation in social media in its own…

Hungry, Hungry Ad Tech: Innovation Through Acquisition

…companies vying to eat up all the smaller players in order to accumulate innovative technology (and the teams that built it). The details, however, paint a different picture. The Motive Behind The Deals: Innovation It’s understandable that acquisitions such as TellApart’s by Twitter, or BrightRoll’s…

Where software innovation is needed today: Martech

…perhaps a little less so. Every aspect of the agency tech stack has clear market leaders, and innovation and growth are measured in increments, not leaps and bounds. Why martech is ripe for innovation Marketers have a wide variety of needs, and in many cases, they have been slower to adopt…

2017: The year in B2B marketing innovation

For B2B marketing, 2017 was a big year, with changes happening so fast that I barely had time to binge-watch “Stranger Things.” For those of you still reeling from all the activity this year, I thought I’d take a few minutes to recap some of the biggest headlines in B2B marketing and shine a light…

Marketers must capitalize on the new wave of email innovation

…on the need to dedicate time, money and people to make innovation happen). I also don’t mean innovation for the sake of innovating, which leads to “shiny toy” syndrome. We know how futile and wasteful that can be. Rather, think of innovation in terms of what it can do for your customers. How are you…

The next tech innovation to help marketers engage live audiences: Voice

Which technological innovation could make the biggest difference to marketers’ lives in the next year? Google CEO Sundar Pichai wrote in a blog post last year: The last 10 years have been about building a world that is mobile-first, turning our phones into remote controls for our lives. But in the…

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