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Innovid partners with mobile ad platforms to upgrade VAST

…while some verification firms and advertising providers are implementing their own solutions. This week, New York City-based video ad platform Innovid announced it was taking a next step toward making VAST more useful for in-app video ads. It is working with three providers of mobile app inventory…

Innovid now screens inventory for HTML5 video ads for the first time

…guidelines provided by the advertiser. This is the first time that Innovid, which says it has about a third of the market, has taken these precautions with HTML5 video ads. Here’s a screen showing impressions blocked: Innovid VP of Product Ronen Idrisov told me that, until recently, HTML5 video…

Innovid teams with Tapad to target video ads at users across devices

Image from Innovid Video marketing platform Innovid is now able to deliver video ads to the same user across their devices, thanks to a partnership announced today with cross-device identity provider Tapad. This is the first time that Innovid has employed cross-device identification, SVP of Product…

The MarTech Minute: Strategic acquisitions, new products and more

…influencers based on audience demographics like occupation, income and citizenship. The company says it’s the industry’s first tool of its kind. Innovid acquires real-time data intelligence company Taykey Innovoid says that the move will provide brands with new insights into the impact of contextual…

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