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Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories

…its platforms up 34 percent. Facebook chief financial officer David Wehner says impression growth was primarily driven by ads on Instagram, both regular ads in the Instagram feed and Stories ads, along with Facebook mobile News Feed ads. “Obviously, we believe we’ve got the best advertising products…

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Clinch launches tool to dynamically generate ads for Instagram Stories

…dynamically create a variety of video/carousel ads for Instagram Stories, which it says is the first tool of its kind. The New York City-headquartered company offers marketers tools for developing dynamic creative for Facebook, Instagram, YouTube and programmatic channels like exchanges or…

How Snapchat can win back the influencers it has lost to Instagram

…[creators’] Instagram feeds, they were all constantly promoting their Snapchat handles,” said Dahan. Then, in August 2016, Instagram copied Stories from Snapchat and undercut its popularity among influencers. “Once Instagram flipped that switch, we saw half of the audience move to Instagram,” said…

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