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HubSpot Announces Integration With 11 Martech Platforms

…has announced a series of 11 new partnerships that will integrate new martech capabilities into its inbound marketing sales platform. It’s one of a series of announcements from HubSpot today. The biggest name among the new integrations is Slideshare. HubSpot says this partnership will allow its…

Integrate sets sights on event leads with $34M purchase of Akkroo

…join the Integrate team. Integrate announced on Thursday it has acquired Akkroo for $34 million. The acquisition will give Integrate customers access to Akkroo’s app-based platform that captures leads in real-time at events and feeds them straight to the sales team. This is Integrate’s second…

How to increase database integrity to crush your 2018 targets

…we must take control and develop an intelligent, standardized data integrity plan. It’s time to make the commitment to break bad habits and proactively shore up how we manage data. Here are four proactive data integrity strategies to invest in and commit to in the year ahead. 1. Budget explicitly…

Tackling the martech integration challenge

…e.g., what other services you will need that already have an existing relationship and integration with the marketing automation platform you’re selecting. For instance, Eloqua has a high number of integrated partners, while Act-On has far fewer. Don’t forget the technical implications Your purchase…

Marketo Announces Integration With Google Analytics, AdWords

Marketo Inc. has announced a data integration with Google Analytics and Google AdWords and the marketing software firm’s Engagement Marketing Platform. The partnership will help marketers see how their ads are performing beyond the initial conversion in AdWords and provide a deeper understanding of…

Zeta follows Boomtrain acquisition with AppNexus integration

…records, will be integrated with AppNexus’ ad management platform and made available to AppNexus clients. Zeta COO and President Steve Gerber told me that “the AppNexus platform becomes like a native application within Zeta,” although Zeta still offers API integration with other ad platforms.…

Swrve’s new integration gives Oracle visibility into apps

…at salespeople, it had the ability to trigger push notifications to mobile users. Swrve was available as a simple integration for batch exports of data. Now, Swrve’s full integration allows Eloqua to track mobile app usage, so cross-channel events and campaigns can be based on what the mobile user…

Salesforce buys MuleSoft and adds an Integration Cloud

…differentiated, connected customer experiences.” The new Integration Cloud will offer an Integration-Platform-as-a-Service that is intended to let enterprises access any data anywhere. Doesn’t Salesforce already have the capability to integrate data from anywhere? Kelsey Mason, a senior analyst with…

Martech enablement series: Part 7 — Insights, intelligence and integration

integration, IPaaS (integration platform as a service) and custom integration. As technology matures, and the interoperability of products grows, companies are building “connectors” that allow for the exchange of data between their products and other widely used ones. These native integrations

HubSpot adds on-board video capability with Vidyard integration

Inbound marketing and sales platform HubSpot introduced a native video function to its platform, through an integration with business video platform Vidyard, on Wednesday. The new capability, which highlights the growing importance of video in business, operates inside the HubSpot dashboard for…

Salesforce adds Interaction Studio, integration with Google Analytics 360

…include: A Marketing Cloud integration with Google Analytics 360, which will be available as a beta next month. Following the announcement last November of a global strategic partnership between the two companies, this is a resulting product. The integration allows marketers to create aggregated…

Google announces its first turnkey integration with Salesforce

In November 2017, Google announced plans to roll out new integrations between its Analytics 360 product and the Salesforce Sales and Marketing Clouds. The first one — an integration of Salesforce Sales Cloud to Google Analytics 360 — is now available. Now, offline sales pipeline data such as leads…

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