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ColorTV adds search to its OTT services with purchase of Guidebox

…50 TV services on Roku, Apple TV, Amazon Fire and other platforms. In other words, if you go into Roku and search for a given program, you’re using Guidebox. The search service can also be used to find content across apps and platforms. Here’s a sample screen: The newly integrated service, Guidebox…

A CMO’s guide to integrating marketing technologies

integration replaces the human factor, enabling the ability to schedule data syncs. Automated integrations can also store field mappings, transform data and allow the transfer of data at scale, eliminating the risk of human error. Flat-file and web services integration Flat-file integration involves…

Tackling the martech integration challenge

…existing ecosystem partnerships — e.g., what other services you will need that already have an existing relationship and integration with the marketing automation platform you’re selecting. For instance, Eloqua has a high number of integrated partners, while Act-On has far fewer. Don’t forget the…

Google Opens Its Domain Registration Service To All U.S. Users

…registration services you’d find at other, more established registrars: new domain registration transfers of existing names into Google’s service private domain registration (for free) email forwarding website/URL forwarding integration with website builder services When the service launched last…

Salesforce buys MuleSoft and adds an Integration Cloud

Salesforce announced Tuesday it has signed an agreement to buy data integration vendor MuleSoft for $6.5 billion as the backbone for a new Integration Cloud. With more than 1,200 client companies in 60 countries, San Francisco-based MuleSoft offers a platform for building application networks that…

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