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Enterprise AI with the CIO and CMO: Better together benefits

…told, Google has invested $3.9 billion in AI deals, more than any other company. Microsoft, Apple, Intel and SalesForce behind Google round out the top five companies making acquisitions of AI. (Intel takes the crown for the highest number of unique investments in AI companies, at 81.) Sixty-one…

BIMI launches to add trusted logos to emails

…messaging, so that it could become common to see a brand logo alongside a brand message. Peterson also envisioned a similar audio logo, such as the Intel chime, could occupy a provider-owned spot in a voice mail. The BIMI analogue in other communication channels is the idea of a brand identity in…

WorkSpan launches a platform for joint marketing campaigns

…largely originated offline with spreadsheets, white papers and marketing materials, perhaps followed by a custom website. He added that SAP and Intel — two of dozens of companies in high tech, financial services, consumer product goods and retailing that have utilized the platform in a beta phase…

Google buys API management firm Apigee

…API management firms like Apigee are being scooped up. For instance, open source software provider Redhat bought 3Scale this past June. In 2013, Intel picked up Mashery, and then sold it to Tibco last year. And, in January of this year, Axway grabbed Appcelerator, whose offerings included API…

Going beyond ‘right consumer, right time, right place’

…being forgotten about — out of sight, out of mind — when she shifts between devices. What’s the right time? Without the benefit of cross-platform intel on consumer identity, another thing that’s going haywire for plenty of marketers these days is attribution. The effectiveness of campaigns is too…

Don’t Waste Marketing Leads: Achieve Revenue Goals With Sales Enablement

…integrated systems. With integrated systems, marketing data provides sales organizations with a fundamental understanding of the customer. This intel helps the sales organization execute the right follow-up communications and shrink the buying cycle. Organizational Commitment Change is never easy.…

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