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A new era of personalization: The hyperconnected customer experience

…today’s age of dynamic digital disruption, consumers are becoming not just more connected, but hyperconnected. The growth of the Internet of Things (IoT) has meant that more and more customers are becoming hyperconnected across multiple devices that can range from desktop to laptops, mobiles and…

How the Internet of Things changes everything

The Internet of Things (IoT) has been called the next Industrial Revolution, and it will have a profound effect on how marketers will need to understand, market and track consumers in the years ahead. In fact, BI Intelligence, in a 2015 report, estimated that more than 34 billion devices will be…

Google buying IoT platform Xively from GoToMeeting parent LogMeIn

…that it’s buying IoT platform Xivley, which was owned by LogMeIn. The reported purchase price was $50 million. Xivley offers cloud-based IoT infrastructure for third parties seeking to make connected devices or turn existing devices into IoT appliances. It also accelerates IoT time to market for…

Salesforce Gets Into Internet Of Things Market With IoT Cloud

Ken Wolter / Shutterstock.com Salesforce is getting in on the Internet Of Things market with IoT Cloud, announced at the company’s Dreamforce customer conference on Tuesday. IoT Cloud is designed to help businesses connect with and respond to their customers using connected devices. “Salesforce is…

IoT Data Helps A CRM Live Up To Its Name

…the talk about adjusting air conditioners from the road and uploading your latest 5K time to Twitter is the true value of the Internet of Things (IoT). Data derived from Web-connected devices can change the way companies operate and serve their customers. Much can be learned from the ability to…

Marketers must learn hard lessons of mobile to succeed with IoT

…efficiencies. IDC, for example, calls 2016 the “Year of the IoT Developer,” forecasting that 250,000 unique IoT applications will be developed in the next four years. Are you preparing for what lies ahead? What is IoT? Let’s define terms. IoT refers to a network of physical “things” connected by IP…

MarTech Today: IBM’s ads that think, the IoT of retail & more

…over the next month. How to harness the IoT of retail technology Jun 3, 2016 by Allan Haims As the Internet of Things transforms retail, columnist Allan Haims discusses the hurdles and how businesses can successfully integrate the vast amounts of IoT data. My SEO optimized & UI-friendly e-commerce…

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