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Spotify’s VP of Growth: CRM is much more than off-the-shelf software

…said. Which is why new generations of customer management structures are emerging. Gupta pointed to Customer Data Platform-based services like Iterable and Appboy, which utilize CRM data to drive behavioral messaging. Other approaches go by such names as JOE (Journey Orchestration Engines) or…

Email in 2017: Dying platform or still a worthy investment?

…event involved Iterable, a multi-channel marketing front end. Iterable raised $23 million in a series B funding round in December, demonstrating that there’s still space and interest from investors in the idea of marketing front ends and campaign management solutions. The Iterable platform is a…

Adobe releases Experience Platform and CDP, iterates Sensei

Software giant Adobe globally released what it’s calling the Customer Experience Platform — an overarching infrastructure that encompasses all of its tools for marketers — while also announcing additional features for nearly every product under that umbrella at its annual customer Summit. The…

Why the marketing campaign is dead and what should replace it

…is the campaign that’s truly evergreen, that stays relevant forever. But compare a more iterative approach: The iterative approach gives you better results over the long term. And today, marketers can iterate much more easily — we have data about what works and what doesn’t, and that data comes to…

Developers love Agile, but is it right for content marketing?

…content development assumes the overall goal of the project remains the same throughout iterations, just as in software development. If there’s a major change in the goal that goes beyond mere iteration, a new project is spun off. The feedback process for content development can work in a variety…

3 ways to optimize marketing campaign ROI with call tracking

…Trulia and Scorpion deliver positive results by targeting the right audience, applying a lead routing strategy that maximizes conversion and iterating on tangible data to optimize their marketing spend. Visit Digital Marketing Depot to download “Three Ways to Optimize Campaign ROI With Call Tracking…

Martech enablement series: Part 5 — The team strategy

…and then iteratively establishing achievable goals and executing tactics to meet them. The iterative “sprints” consist of repeating the process for incremental progress towards maturity and transformation. Later in this guide, “Executing the Process,” we’ll discuss the iterative, agile, sprint-based…

Martech enablement series: Part 8 — Executing martech enablement

…start of your next execution period. To some, this iterative approach may seem familiar, as it has some similarity with other agile approaches used across other disciplines such as software development. My experience has been that agile, iterative efforts in just about every business field are the…

Freckle launches store visits attribution tag supported by 5 major DSPs

…We are excited to work with the entire ecosystem to improve the overall transparency and effectiveness of advertising by providing the next iteration of measurement.” Facebook and Google, among others, also offer online-to-offline attribution, but Sweeney, who previously founded Juice Mobile,…

PadSquad introduces 5 new mobile ad units to help brands stand out on mobile

…and CEO of PadSquad. “Everyone is trying to solve mobile advertising’s problems with technology, but few are taking the time to overlay iterative creative solutions in tandem with ad tech. We’re having fun shaking things up.” For Timberland, PadSquad developed an ad to promote the flexibility…

2017 Hackies Entry: Creating SCALE: Shared Content and Link Evaluation

…The first iteration of SCALE was for social scanning only. You would feed in URLs and receive an output of how many times that URL had been shared on social. We quickly realized, however, that such information was only part of the big-picture answer. Over time, we’ve continued to iterate and improve…

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