MarTech Today: Jaywing’s Archetype predictive engine, how SMEs are preparing for GDPR & OpenX will ban non-ads.txt publishers

…recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Jaywing launches neural net-powered Archetype predictive engine for non-technical marketers Feb 2, 2018 by Barry Levine The UK-based marketing firm says…