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How do you hire a marketing technologist?

Martech is an emerging discipline that constitutes the intersection of traditional marketing fundamentals and bleeding-edge technologies. How do companies find and recruit people that sit within this intersection? How do you recruit marketing technologists when the ideal candidates might not even…

Someday, this story may be written by a computer

If you write marketing or advertising text for a living, you may want to get a second job skill. That’s because software that writes text is here, and it is tackling a growing list of assignments. Several companies offer software that regularly churns out thousands of stories and reports based on…

IBM Watson give intelligent ads wider release, expands targeting

Watson-powered ads (right) are now available on any site or app, not just Weather.com or the Weather Channel app. It’s a good thing IBM’s Watson super-smart computer doesn’t need to sleep. Because his parent company is making him work all the time. The Jeopardy winner now has three new job…

Adobe keeps Sensei busy with new content assignments

The Adobe Sensei icon Adobe is adding more responsibilities to Sensei’s job description, announcing today a variety of new content-oriented integrations and enhancements in Adobe Experience Manager (AEM) that are powered by the artificial intelligence layer. There’s Smart Tag, which can…

For Valtech COO, business transformation means agility and access to data

Most companies — even ones that have thoroughly gone digital — are “organized like the Roman Army.” So says Olivier Padiou, COO of global digital agency Valtech. Padiou pointed to his own Paris-based company as a model of how an ancient military structure — top general, rows of soldiers in a…

GDPR introduces a new job position: The data protection officer

At 99 articles, the General Data Protection Regulation (GDPR) is a daunting piece of legislation. Fortunately, it had the foresight to assign itself an administrator. Enter the data protection officer (DPO). If you haven’t heard of this new role, you will soon. A straightforward job description……

Forget B2B and B2C; the future of marketing is P2P

By now, we can all agree — digital has changed everything. So, it only makes sense that digital is responsible for blurring the lines between the marketing strategies of business-to-business (B2B) companies and those of business-to-consumer (B2C). Now that we can reach individual customers at scale,…

What B2B marketing attributes are CMOs looking for in 2018?

For most organizations, 2018 strategy and planning is well underway. A big part of our company’s effort is adding talented staff to hit significant growth goals — from exceeding sales pipeline targets to expanding our customer base. This means we’ve been checking out job descriptions to gauge how…

Salesforce unveils ‘my’ versions of its AI-based platform tools

Salesforce is looking to make its platform more customizable with the announcements today of new tools — each with a “my” prefix — in the opening day of its Dreamforce conference in San Francisco. A year ago, VP of Einstein Marketing Jim Sinai pointed out in a phone briefing, the company announced…

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