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How do you hire a marketing technologist?

…team, the recruiter and the winning candidate. The recruiter, Erica Seidel, created an infographic to help bring color and personality to the job description. “There’s this assumption there’s going to be tons and tons of people available, but welcome to martech. If you’re looking for a marketing…


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What B2B marketing attributes are CMOs looking for in 2018?

…base. This means we’ve been checking out job descriptions to gauge how other high-performing teams define and hire for specific B2B marketing roles, especially in a competitive market. A quick web search reveals that the most useful marketer job descriptions — and ultimately hiring organizations —…

GDPR introduces a new job position: The data protection officer

…Enter the data protection officer (DPO). If you haven’t heard of this new role, you will soon. A straightforward job description… GDPR’s Article 39 lays out the requirements for the new job. The data protection officer shall have at least the following tasks: To inform and advise the controller or…

IBM Watson give intelligent ads wider release, expands targeting

…super-smart computer doesn’t need to sleep. Because his parent company is making him work all the time. The Jeopardy winner now has three new job descriptions, announced this week: Watson Ads Omni. In mid-2016, IBM unveiled Watson Ads, where Watson offered knowledge-based recommendations based on…

Salesforce unveils ‘my’ versions of its AI-based platform tools

…clouds. During that year, he said, the emphasis has been on “delivering AI for applications.” Now, Sinai said, Einstein is getting a new set of job descriptions — providing support for new tools that allow users to customize AI-based capabilities. The new myEinstein AI Platform services let users…

Adobe keeps Sensei busy with new content assignments

The Adobe Sensei icon Adobe is adding more responsibilities to Sensei’s job description, announcing today a variety of new content-oriented integrations and enhancements in Adobe Experience Manager (AEM) that are powered by the artificial intelligence layer. There’s Smart Tag, which can…

For Valtech COO, business transformation means agility and access to data

…to absorb the feedback, process it, respond wherever and however they need to, and act decisively and quickly. Not exactly the Roman Army’s job description. Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here. About The…

Forget B2B and B2C; the future of marketing is P2P

…flamboyant a job description they have. This unites us all and creates a community of professionals just trying to do their best daily — not superheroes who never have a bad day in their life. Create a cause From Toms shoes to Chobani yogurt, consumer brands have done an incredible job of…

How to advocate for developers

…of developers they engage. There’s one plain-as-day commonality, though, shown in these three example snippets cribbed from various advocate job descriptions: A developer advocate is someone whose primary responsibility is to make it easy for developers to use a platform … I view the role as having…

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