Jobs
Call to B2B marketers: Job titles matter more than you think
…function and also a sub-function, based on job titles, which can assist you with more specific, nuanced targeting. After all, as the diversity and size of buying committees have given rise to the consensus sale, tying your ideal customer profile to specific job titles is the equivalent of searching…
Facebook’s newly purchased Ozlo may have jobs beyond Messenger
Facebook announced Monday that it was acquiring for its Messenger platform an intelligent agent called Ozlo, created by the Palo Alto, California-based company of the same name. Deal terms for the three-year old company were not made public. But Facebook may well have plans for Ozlo beyond…
GDPR introduces a new job position: The data protection officer
…Enter the data protection officer (DPO). If you haven’t heard of this new role, you will soon. A straightforward job description… GDPR’s Article 39 lays out the requirements for the new job. The data protection officer shall have at least the following tasks: To inform and advise the controller or…
Related Content: Robin Kurzer
MarTech Today: First VR auto showroom, IBM Watson’s summer job & Zeta Interactive buys Acxiom Impact
…of the company’s physical locations, the virtual showroom will soon become a downloadable app with an online backend. IBM’s Watson has a summer job working at Macy’s Aug 5, 2016 by Barry Levine The Jeopardy-winning supercomputer is now venturing further into retail, in its first application inside…
3 strategies for keeping your marketing job in the age of AI
Artificial intelligence-based marketing tools can now learn, predict, personalize, strategize, make decisions, take action, provide insights and create content. So, what can human marketers do to make sure they are still useful? To get some ideas about what skills humans might retain as the waves of…
Google Cloud announces new machine learning features for enterprise use
…and more: The Cloud Language API allows for sentiment and other text analysis: A new Google Cloud Jobs API is designed to allow companies to better find applicants. Many applicants don’t look for jobs using the words or titles that employers describe openings with. This API has already helped a…
Forrester report: Automation is taking over customer interaction
…of Jobs, 2027: Working Side by Side with Robots,” deals with that subject. Gownder summarized it as saying that hardware and software automation will displace an estimated 24.7 million jobs in the US, but it will create 14.9 million for a net loss of 9.8 million jobs. That’s a 7 percent net job…
LinkedIn To Buy Professional Education Platform Lynda.com For $1.5 Billion
…is envisioning the integration of lynda.com into the LinkedIn user experience working: “Imagine being a job seeker and being able to instantly know what skills are needed for the available jobs in a desired city, like Denver, and then to be prompted to take the relevant and accredited course to help…
Building an AI mindset: Time to identify and develop skill sets now
…can be learned. Developing your data-centricity According to job site Indeed.com, “[D]emand for workers with AI talent has more than doubled over the past three years, with the number of AI-related job postings as a share of all job postings up about 119 percent.” More and more, we’re seeing…
The CMO’s guide to AI’s marketing impact for 2018
…will become a “positive net job motivator,” creating 2.3 million jobs while doing away with only 1.8 million jobs. If this comes to fruition (and all indicators say it will), all of the anxiety over machines taking over will have been for naught. Even so, the types of jobs that will be available —…
Don’t worry, marketers. Robots won’t replace you… yet.
…automating himself out of his own job. And that’s only the beginning. An Oxford research study predicts up to 47 percent of US jobs (PDF) will be automated in the next decade. However, there are fields in which automation is unlikely, according to the same researchers. Jobs like surgeons and lawyers…
John Sculley To Marketers: Don’t “Worry About The Technology,” Focus On The Customer
…“They’re never particularly accurate.” He described the most recent one — “Steve Jobs,” starring Michael Fassbender as the legendary Apple co-founder and Jeff Daniels as Sculley — as a “somewhat misleading view.” It made Jobs out “as a monster, [having an] imperfect relationship with his daughter,”…
