Jobs
John Sculley To Marketers: Don’t “Worry About The Technology,” Focus On The Customer
…“They’re never particularly accurate.” He described the most recent one — “Steve Jobs,” starring Michael Fassbender as the legendary Apple co-founder and Jeff Daniels as Sculley — as a “somewhat misleading view.” It made Jobs out “as a monster, [having an] imperfect relationship with his daughter,”…
Call to B2B marketers: Job titles matter more than you think
…function and also a sub-function, based on job titles, which can assist you with more specific, nuanced targeting. After all, as the diversity and size of buying committees have given rise to the consensus sale, tying your ideal customer profile to specific job titles is the equivalent of searching…
Facebook’s newly purchased Ozlo may have jobs beyond Messenger
Facebook announced Monday that it was acquiring for its Messenger platform an intelligent agent called Ozlo, created by the Palo Alto, California-based company of the same name. Deal terms for the three-year old company were not made public. But Facebook may well have plans for Ozlo beyond…
GDPR introduces a new job position: The data protection officer
…Enter the data protection officer (DPO). If you haven’t heard of this new role, you will soon. A straightforward job description… GDPR’s Article 39 lays out the requirements for the new job. The data protection officer shall have at least the following tasks: To inform and advise the controller or…
Related Content: B2b
MarTech Today: First VR auto showroom, IBM Watson’s summer job & Zeta Interactive buys Acxiom Impact
…of the company’s physical locations, the virtual showroom will soon become a downloadable app with an online backend. IBM’s Watson has a summer job working at Macy’s Aug 5, 2016 by Barry Levine The Jeopardy-winning supercomputer is now venturing further into retail, in its first application inside…
3 strategies for keeping your marketing job in the age of AI
Artificial intelligence-based marketing tools can now learn, predict, personalize, strategize, make decisions, take action, provide insights and create content. So, what can human marketers do to make sure they are still useful? To get some ideas about what skills humans might retain as the waves of…
Google Cloud announces new machine learning features for enterprise use
…and more: The Cloud Language API allows for sentiment and other text analysis: A new Google Cloud Jobs API is designed to allow companies to better find applicants. Many applicants don’t look for jobs using the words or titles that employers describe openings with. This API has already helped a…
Forrester report: Automation is taking over customer interaction
…of Jobs, 2027: Working Side by Side with Robots,” deals with that subject. Gownder summarized it as saying that hardware and software automation will displace an estimated 24.7 million jobs in the US, but it will create 14.9 million for a net loss of 9.8 million jobs. That’s a 7 percent net job…
Tod Loofbourrow
…iRobot Healthcare and was CEO of the strategic consulting firm Foundation Technologies, Inc. Since 2011, Loofbourrow has served as entrepreneur in residence at the Center for Digital Business at MIT's Sloan School of Management, and he sits on the board of Jobs for the Future, ViralGains and Mobee.
LinkedIn To Buy Professional Education Platform Lynda.com For $1.5 Billion
…is envisioning the integration of lynda.com into the LinkedIn user experience working: “Imagine being a job seeker and being able to instantly know what skills are needed for the available jobs in a desired city, like Denver, and then to be prompted to take the relevant and accredited course to help…
Why we updated MarTech Today’s newsletter (and why we think you’ll love it)
…– Highlights what digital marketers are talking about in forums, at events or in epic social media threads. Dream jobs – Not your average job board. If we see one of those jobs listed that we know any digital marketer would jump on, we’ll make sure we share it in this newsletter-only section.…
Building an AI mindset: Time to identify and develop skill sets now
…can be learned. Developing your data-centricity According to job site Indeed.com, “[D]emand for workers with AI talent has more than doubled over the past three years, with the number of AI-related job postings as a share of all job postings up about 119 percent.” More and more, we’re seeing…