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Journey Map

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Autopilot debuts real-time collaborative customer journey map

…out the customer journey on a whiteboard and someone then capturing the results into a single journey, team members can work remotely on the same journey map until it is locked. In real-time, multiple team members can collaborate on a visual canvas — creating and moving journey steps, adding…

The dynamic consumer’s journey & how to add value

…roles. Consumers move between (what marketers call) personas from moment to moment without deliberate intentions of doing so. The consumer journey — erroneously once described as a linear set of digital interactions with a focused end goal — never existed as it has been described. As marketers,…

Jivox adds visual journey maps, site content to its resume

…tools to help drive customer journeys with customized ads and use that customized content on web sites and in emails. Customer Journey Optimization, Channel Connector. One new tool, Customer Journey Optimization, is Jivox’ first entry into tracking customer journeys, although it previously had…

Why mapping the customer journey is critical to your measurement program

…for them. Mapping the customer journey connects those dots. At a more granular level, as Moffett mentioned in her blog, it also provides foundational information that complements or enhances other performance metrics. For instance: Time to order (TTO) optimization Customer journey mapping identifies…

Security breaches, no longer aberrations, need their own customer journeys

…builds its customer engagement solution around customer journeys. But, unlike the maps that take a customer through product awareness, comparison, testing, purchase and loyalty, to name some common steps, this extended journey has a different purpose. It is intended to reassure the customer,…

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