Kate-Kaye

Kate Kaye

Kate Kaye is a veteran reporter who has covered digital media, the consumer and political data industries and the data privacy issues surrounding them for more than 18 years.

Here’s why marketers should not ignore this Supreme Court case

The massive flow of data emanating from mobile phones and sent by carriers into the ad and marketing ecosystem could hit a blockade in the Supreme Court. A case set to be heard in October deals with the ability for law enforcement authorities to obtain location data about suspects through cellphone…

MarTech Today: WeLens’ group VR software, mapping the customer journey & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: WeLens introduces software to manage group screenings of 360-degree video VR Jul 5, 2017 by Barry Levine Originally targeted at…