Kenshoo

Get Ready For A “Blueshift” In Marketing

…of your budget. 4. All auction-based channels, like search and social, are moving toward a centralized buying management solution (e.g., Marin, Kenshoo, DS3) and are slowly being modified by DMP audience information — meaning fewer manual executions will be needed to make proficient buys across…

Forrester Wave: Social ad tech tools are still an ‘immature’ category

…that it considers “most significant”: 4C, Brand Networks, Kenshoo, Nanigans and Sprinklr. It analyzed the capabilities, strategy and market presence of these five and determined that Sprinklr and Brand Networks were the leaders, Kenshoo and 4C were “competitive options,” and Nanigans “lags behind.”…

Related Content: Sprinklr

Kenshoo teams up with Experian to offer third-party data for Facebook campaigns

…past purchase behavior with rich audience data that would be very difficult for a single source to identify,” says Kenshoo chief product officer Zvika Goldstein. More on Kenshoo’s announcement and third-party data The partnership will apply to all of Experian’s ConsumerView data sets — a list that…

Amazon advertisers are in the market for campaign automation tools

…the advertising client. In the future, he said, he expects to employ Kenshoo for Sponsored Product ads, which at the moment is a relatively small portion of Criterion’s Amazon ad business. But Criterion already uses Kenshoo for other platforms, such as Facebook, so it will likely start employing…

Do the Moz & Raven retreats back to basics signal the rise of point solutions over marketing suites?

…haven’t been the best at everything we do, and that’s what we’re trying to get back to.” BrightEdge and Conductor (SEO tools) and Marin Software and Kenshoo (paid media management) are others that broadened their mission in an attempt to broaden their market. It is conceivable that they, too, will…

AdStage Adds Optimizely And Other Ad Solutions To App Suite, Launches New API For Marketing App Devs

AdStage, which launched just last year, is aiming to loosen the grip Marin, Kenshoo and Adobe have on ad management by giving SMBs self-serve access to an ad management platform and third-party advertising tools. Advertisers can create and analyze campaigns across a suite of networks including…

MarTech Today: Janrain launches Identity Central, Cyber Monday deals for marketers & Zappi partners with Survata

…fundamental principle of marketing. Why is it a conundrum? Because you’re being asked to make one size fit all of your visitors. Think about […] Kenshoo teams up with Experian to offer third-party data for Facebook campaigns Nov 21, 2018 by Amy Gesenhues The partnership offers marketers more than…

MarTech Today: Walmart’s ‘Toy Lab,’ Blockthrough acquires PageFair & the exit sign for the data-driven era

…The Web: 5 Trends that Will Define the Future of Marketing Automation, Marketo Is Third-Party Data Dead? We Don’t Think So and Here’s Why, Kenshoo How programmatic technology will change the way marketers do business, MM&M Diversifying Data With Artificial Intelligence And Blockchain Technology,…

MarTech Today: ContentSquare’s AI, Google Optimize & the hype/reality of AI

…Rates by Industry and Expert Recommendations, Unbounce Why Amazon Acquired Souq.com, www.cmswire.com IgnitionOne Announces Partnership with Kenshoo — Clients of Both Companies Now Have Expanded Access to Best-in-breed Cross-channel Marketing Capabilities, globenewswire.com Looking To Create…

The future of paid search buying

…in all cases. Search BMPs, which are great for some objectives, are also not yet set up for fully algorithmic buying. Industry leaders such as Kenshoo and Adobe have started to add impressive modeling capabilities and great functionality; however, there are limitations to what you can achieve.…

AdStage Aims To Bring Cross-Channel Ad Management To SMBs, Launches Partnership With ReTargeter, Unbounce And Others

Kenshoo, Marin and Adobe: watch out, AdStage has you in its sights. Today at Advertising Week in New York, AdStage announced new efforts to loosen enterprise’s grip on ad tech and give SMBs equal access to the benefits of an ad management platform. “We were frustrated by enterprise ad tools that…

Social Marketing Platform Spredfast Acquires Shoutlet

…platform to integrate well with other digital marketing tools. The list of tech partners on the Spredfast site is long — including Brandwatch, Kenshoo, Crimson Hexagon, Google Analytics, Opal, Symantec, Salesforce, Synthesio and Sysomos, many of whom also have relationships with Shoutlet. Openness…