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Kenshoo

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Zvika Goldstein

…the chief product officer at Kenshoo. He has 13 years experience in online marketing, spanning numerous leadership roles from product strategy to client success. Bringing deep industry knowledge and extensive team-building expertise, Zvika was one of Kenshoo's original employees and was instrumental…

Get Ready For A “Blueshift” In Marketing

…of your budget. 4. All auction-based channels, like search and social, are moving toward a centralized buying management solution (e.g., Marin, Kenshoo, DS3) and are slowly being modified by DMP audience information — meaning fewer manual executions will be needed to make proficient buys across…

Forrester Wave: Social ad tech tools are still an ‘immature’ category

…that it considers “most significant”: 4C, Brand Networks, Kenshoo, Nanigans and Sprinklr. It analyzed the capabilities, strategy and market presence of these five and determined that Sprinklr and Brand Networks were the leaders, Kenshoo and 4C were “competitive options,” and Nanigans “lags behind.”…

Amazon advertisers are in the market for campaign automation tools

…the advertising client. In the future, he said, he expects to employ Kenshoo for Sponsored Product ads, which at the moment is a relatively small portion of Criterion’s Amazon ad business. But Criterion already uses Kenshoo for other platforms, such as Facebook, so it will likely start employing…

The future of paid search buying

…in all cases. Search BMPs, which are great for some objectives, are also not yet set up for fully algorithmic buying. Industry leaders such as Kenshoo and Adobe have started to add impressive modeling capabilities and great functionality; however, there are limitations to what you can achieve.…

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