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Marketing online to kids in the age of GDPR poses new challenges

…serve ads to kids that strips off any trackers meant to capture PII, such as cookies. The company is pioneering the kidtech sector, Collins said. Findings recently released by SuperAwesome show that the number of data points collected from kids will only continue to grow saying, “kids are exposed to…

Amazon’s new Spark social feed wants to be ‘Instagram for products’

…illustrates the flow and user experience. From a distance it looks very much like Instagram. Not all images are tied to products; there are moms and kids at the beach, people hiking and pictures of pets in addition to Amazon Echoes and waffle makers. But where there is a product for sale in an image…

Getty Images’ PicScout boosts its image recognition and tracking tools

…that has sparked the most online conversation. One use case, he suggested, might be parents wanting to know how the images taken and shared by their kids are being used online. Pricing for the service starts at $9/monthly. Since the services are new, Lavi said his company doesn’t yet have stats on…

IBM Watson give intelligent ads wider release, expands targeting

…ingesting all the relevant knowledge about a topic so Watson can act like his usual smarty self. The first Omni ad is for Lego, where parents and kids can ask and answer questions and receive product recommendations. At the top of this page is a similar ad for Behr paints, although this one is…

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