Knowledge Graph

MarTech Today: Google HTML5 Ads, Data-Led Inbound Marketing & Edits To Knowledge Graph

…social and SEO performance over time. Google Letting Official Representatives Of Knowledge Graph Boxes Suggest Changes In Search Results Feb 9, 2016 by Barry Schwartz You can now quickly make edits to Knowledge Graph cards that you represent directly in the Google search results. From Around The…

MarTech Today: Header Bidding, Call Analytics Platforms & Google Knowledge Graph Search API

…tested by Google. Google Launches Knowledge Graph Search API, Promises To Close Freebase API In Future Dec 21, 2015 by Barry Schwartz Google will discontinue the Freebase API in the near future, after announcing the release of the read-only Google Knowledge Graph Search API. From Around The Web:…

Cedato unveils ‘contextual lookalike targeting’ for programmatic video

…from more than 400 billion video interactions, including scrolling, hovering, clicking, tapping and completed view and uses its “predictive knowledge graph” to determine where and when to serve a video ad. Because contextual targeting doesn’t rely on cookies or other tracking technologies, it’s…

MarTech Today: Microsoft’s chatbots, OTT TV & sharing a Google search

…And how do you ensure the data you collect has the greatest impact? Google adds share feature to Knowledge Graph panel Mar 30, 2016 by Barry Schwartz Google now lets you share a Knowledge Graph panel on social via Facebook, Twitter, Google+ and more. Google AMP results carousel live in 12 countries…

MarTech Today: Adwords Automated Bidding, Mobile App Measurement & No Google SEO Certification

…how users are engaging with your mobile apps. A Layman’s Visual Guide To Google’s Knowledge Graph Search API Feb 12, 2016 by Barbara Starr Columnist Barbara Starr delves into the recently released Knowledge Graph Search API and discusses how SEOs might use this data. Google Won’t Provide SEO…

Google’s Project Brillo Signals End of Web & Beginning of Apps Everywhere

…for you to find your answer. Now that the Knowledge Graph has evolved, users are often presented full answers without a need to actually visit the website that answered their question. At least in today’s world, searchers can still bypass the Knowledge Graph and click on a traditional webpage from…

MarTech Today: Facebook Video Ad Features, Twitter’s New Timeline & Wikidata 101

…of their feeds to improve engagement. Here’s what we know so far. Finally! Brands Can Edit Their Knowledge Graph Cards In Google Feb 10, 2016 by Greg Finn A lon-awaited change to Google’s Knowledge Graph data will put some power back in the hands of the brands. Digital Customer Service Is Becoming A…

Data Extractor Diffbot Wants To Turn The Web Into The Semantic Web

…available via a dashboard as a searchable knowledge base of web content for marketers and other non-technical users. In many ways, the Global Index is comparable to Google’s Knowledge Graph, which also categorizes info on the web into usable and related knowledge. But, Davi said, the Google effort…

Google Cloud announces new machine learning features for enterprise use

…that machine learning stuff to help with finding job applicants, doing translation, discovering linkages in data, or maybe building your own knowledge graph? Google’s got new offerings out today to help with those and more. The news came during a special press event for the latest with Google Cloud…

EverString now lets marketers create their own “lookalike” segments

…describes this new capability as “a comprehensive business graph … to map the connections and similarities between companies” and compared it to Google’s Knowledge Graph for connecting search information or Facebook’s people graph for connecting members’ interests or for finding lookalike possible…

Facebook’s newly purchased Ozlo may have jobs beyond Messenger

…than an intelligent search engine; it’s an agent that can synthesize data from multiple online sources. The result has been the creation of a knowledge graph that Ozlo says contains “over two billion entities [that are used to] understand real-world nuances.” At one point, the Ozlo website had shown…

MarTech Today: More Lightning in Salesforce’s Cloud, a primer on machine learning & Google Search Console updates

…has sessions designed to help you demonstrate the results you’re achieving. Google Search Console updated the Search Analytics report & adds Knowledge Graph, local & Rich Snippets May 10, 2016 by Barry Schwartz Google updated the Search Analytics report in the Search Console, added an update line…