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Kochava

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Kochava launches deterministic attribution for mobile web

…through a redirect, often in background. This Kochava domain drops a first-party cookie into the web browser, which can then be read by Kochava. The clicked link then continues to its ad-defined destination, such as another web page or an app. Kochava has thus been able to track the user’s…

Kochava expands into blockchain for ad insertion orders

…and transparency” missing in conventional ad tech. Manning added that, as an existing vendor, Kochava offers a scale that new startups can’t match. Additionally, he pointed to the fact that Kochava is neutral about buying and selling ads, since that’s not its business. Blockchain proponents…

Kochava launches its Traffic Index to spotlight top 20 mobile ad networks

…to ads that drive app installs, which is mostly what Kochava measures and assigns credit for. They are signal clarity, fraud, quality and correlation (the statistical relationship between clicks and conversions) reported by the networks. Kochava integrates with 3000 or so mobile ad networks. Signal…

Branch buys TUNE’s attribution platform

…mobile measurement platform, bigger than anyone else, with a combination of customer solutions.” He noted that many mobile attribution firms — like Kochava or Adjust — only track app installs, while Branch will be one of the few with an integrated solution to track the path to app installs as well…

IAB Tech Labs launches blockchain-analysis pilot program

…actual value — and possibly throw shade on the hype — of blockchain’s potential for this industry. So far, projects have been identified from Kochava Labs, FusionSeven, MetaX and Lucidity. Each includes a variety of ad tech participants, including advertisers, agencies, DSPs, publishers and…

The Blockchain Economic Forum offers the technology’s tricks and treats

…and the details are available almost immediately to participants. Although blockchain is still relatively slow for the fast-paced ad tech space, Kochava and NYIAX, to take two examples, are among those planning to use blockchain as a way to solve the problem of transparency in the ad tech industry.…

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