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MarTech Landscape: What is a data management platform (DMP)?

…advertising buyers and publishers to store and manage audience data, often from multiple sources. In this installment of Marketing Land’s MarTech Landscape Series, we explain what DMPs are and why they’ve become increasingly important pieces of digital marketers’ ad technology stacks. What is a DMP?…


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Infographic: The 2015 Marketing Technology Landscape

…Marketing Technology Landscape, a long-running graphical view of the martech space by Scott Brinker of ChiefMartec and chair of Marketing Land’s MarTech conference happening this March. NOTE: A new version is out. Please see: Infographic — The 2016 Marketing Technology Landscape Below is the latest…

Scott Brinker unveils his most populous Marketing Technology Landscape yet

…will soon be called into action. “I’ve been tracking the martech sector and building these landscapes since 2011,” Brinker told me via email. “This year’s landscape is equivalent in scale to all of the landscapes I produced from 2011 through 2016 combined (I didn’t do one in 2013).” Here’s Brinker’s…

5 steps to mastering the modern martech landscape

landscape in 2011 and thinking, “Okay, there are a few choices. This should be easy.” Here’s what that first Marketing Technology Landscape looked like: Back then, email was limited in what it could do. So, tech partners were few and far between. Here’s what the Marketing Technology Landscape looks…

Gartner: What the post-disruptive marketing landscape will look like

…“Predicts 2019: Marketing Seeks a New Equilibrium” [available for Gartner clients], the new balance that will emerge in a few years will leave a landscape that looks significantly different from the one that currently exists. Voice, Privacy and Automation Voice interfaces and bite-sized videos are…

4 reasons to love the Marketing Technology Landscape supergraphic

Have you seen the ChiefMartec Marketing Technology Landscape Supergraphic? With 3,500 marketing technology company logos squeezed onto a single slide, it’s been described as everything from “terrifying” to “amazing” to “headache-inducing.” Who would have thought that the marketing technology…

Scott Brinker: How the martech landscape fits together

When you look at Scott Brinker’s famous — and increasingly crowded — Marketing Technology Landscape, it resembles a wall of tiny bricks. But when you talk to Brinker about how marketing tools are actually used these days, it’s not a wall that comes to mind. It’s more like a group of islands…


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