Legal

What is the GDPR, and why should martech care?

…Ruback As Chief Privacy Officer & VP of Legal Affairs at Evidon Inc., Todd Ruback oversees all internal privacy and legal matters. He has developed the company’s privacy training program, privacy by design initiative and also oversees the company’s legal department. He works with many privacy…

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Data Security And Privacy: Marketing’s Top Conundrum In 2016

…self-certifying they met data-protection standards under European law. Now, multi-national companies transferring data from the EU must put other approved legal provisions in place to authorize data transfers. Then in December, the final touches were put on strict new EU rules under the General Data…

Report: Majority of companies fear 3rd-party vendors make them vulnerable to GDPR legal risks

…survey released Tuesday morning shows that a staggering 80 percent of companies are concerned that their martech vendors might expose them to legal risks under GDPR. The account-based management (ABM) platform and research firm Demand Metric asked 255 marketers around the world about their…

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FCC Net Neutrality repeal defies public support, legal battle looms ahead

Like all hot-button issues in America today, there is a radical divide in how interest groups perceive the impact of repealing net neutrality. Proponents of the repeal say it will help with “investment and innovation” by ISPs, while net neutrality supporters say it’s nothing more than payback to big…

Parsons Lab launches an online platform to generate GDPR legal docs

Whatever other benefits the upcoming General Data Protection Regulation (GDPR) will accomplish, we know it won’t reduce the number of documents on the planet. To help reduce the document-creation workload for small and medium-sized businesses, Salt Lake City-based Parsons Behle Lab is out with an…

MarTech Today: Using martech to support growth, Parsons Lab’s platform for generating GDPR legal docs & a marketer’s brief on blockchain

…Robin Kurzer The key to a successful transformation proves to be a focus on core values. Parsons Lab launches an online platform to generate GDPR legal docs Apr 2, 2018 by Barry Levine The Utah-based spinoff of a law firm says this is the first tool to automatically generate a complete set of…

Performance-enhancing data: 3 (legal) tips for supercharging your sponsorship effectiveness

As the NBA and Stanley Cup playoffs rage and the Olympics loom, untold dollars are pouring into sports sponsorships as major brands hope to bring home some gold of their own. Betting on centerpiece sporting events such as these has been a no-brainer for decades, and putting your brand in the hands…

Todd Ruback

As Chief Privacy Officer & VP of Legal Affairs at Evidon Inc., Todd Ruback oversees all internal privacy and legal matters. He has developed the company’s privacy training program, privacy by design initiative and also oversees the company’s legal department. He works with many privacy regulatory…

Evident Proof launches a blockchain-based service for ‘immutable proof chains’

…chain management. Now, a Gibraltar-based firm has launched a service — based on the Ethereum blockchain protocol — that is optimized to provide a legal certificate demonstrating a specific chain of events. The service was co-developed by the company, Evident Proof, and Microsoft researchers in the…

Adobe launches rebranded Sign, now integrated with its Marketing Cloud

…European data centers to handle the more stringent legal requirements there for electronic signatures. Adobe Group Product Marketing Manager Lisa Croft told me that “no other single vendor can produce [such a complete] customer experience and a legally compliant signature.” Use cases include new…

IAB publishes GDPR advice for advertisers who use OpenRTB

…facilitate legal compliance and self-regulation for the industry. The working group will also share information such as emerging technical requirements, tools, services, and research that can help companies comply with GDPR. Participation in the working group should not suffice as legal counsel.”…

GDPR introduces a new job position: The data protection officer

…qualities, and less on one specific skill set. Typically, businesses will default to people with some sort of legal background, and this makes perfect sense due to the extreme legal ramifications companies face in failed compliance,” Sirota said, acknowledging that as time progresses, so will…

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